Category & Channel Manager Nutrition

Nestlé; Assago; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading nutrition company in Assago is seeking a Category & Channel Manager to drive omnichannel strategies focused on pharma and baby stores. The ideal candidate should have a degree in economics, over 5 years in trade marketing, and experience in the consumer health sector. Proficiency in both Italian and English is essential. The role involves developing engagement plans and optimizing commercial strategies while nurturing strong relationships with key stakeholders. Competitive compensation offered.

Competenze

• At least 5 years of experience in trade marketing roles.
• Experience in the Consumer Health industry with medical representatives.
• Strong commercial skills and understanding of market dynamics.

Mansioni

• Develop and execute Omnichannel engagement plans with stakeholders.
• Provide execution guidelines for sales in retail channels.
• Optimize commercial planning processes and implement category strategies.
• Generate insights using channel and customer data.
• Lead initiatives for channel growth and shopper behavior change.

Conoscenze

Trade marketing knowledge

B2B relationship management

Omnichannel strategy execution

Commercial planning

Shopper insights generation

Proficient in Italian and English

Formazione

Degree in Economics

Descrizione del lavoro

Position Snapshot

• Nestlè Nutrition Italia, Assago (MI)
• Permanent contract
• Education Degree in Economics
• At least 5 years of experience in trade marketing roles with a deep knowledge of the specialized channel (Pharmacies, Pharma Wholesalers, Baby Stores)
• Experience in developing winning strategies and plans, based on channel and shopper insights, with the ability to enable results through others
• Proficiency in Italian and English

Position Summary

Drive the best in class Omnichannel Picture of Success execution with a strong focus on Pharma & Babystores in the key geographies and in synergy with Medical plan.

Support Commercial Development Manager and Commercial Planning team in ICP process and operational plan definition.

A Day in the Life of Category & Channel Manager Nutrition

• Responsible for Omnichannel engagement plans (point of sales tools included) leveraging strong relationship with key stakeholders (Marketing, Medical, Sales, CDT Corporate).
• Responsible for Sell out Sales force execution in Retail Channel providing clear commercial on shelf and secondary placement guidelines.
• Develop and integrate into the commercial planning processes the element of the Channels and ultimately publish a Picture of Success for the Category, enabling its implementation (on shelf & secondary placement), continuous review and optimization.
• Generate shopper & business insights leveraging channel and customer data.
• Develop channel solutions and commercially aligned business cases and key initiatives that address the opportunity for future channel growth, leveraging our category strategy.
• Achieve targeted change in shopper behaviour in line with Category and Channel Strategy.

What will make you successful?

• Professional experience in Consumer Health industry with regular interactions with Medical Representatives.
• Cross functional experience with customer, category, marketing and finance teams, with at least 2 out of 5 commercial functional experiences.
• Exhibited strong commercial skills as a master shopper with a deep understanding of market dynamics; consistently drive profitable revenue growth; excel in managing customer relationships; and effectively lead cross-functional teams to achieve shared goals.
• Proven leadership abilities that inspire and motivate team members, foster their growth through effective coaching and development, and influence others with integrity and courage.