Brand Manager

Carlsberg Group; Milano; In loco; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A global beverage company is seeking a Brand Manager in Milan. The role includes developing brand strategies, managing brand communication, and analyzing market performance. Candidates should possess a Master's in Marketing Management and have 3–4 years of experience in a similar position. Fluency in English and Italian is required. The company offers a permanent local contract within a motivated team focused on innovation and sustainability.

Competenze

• Experience in a similar role: 3–4 years.
• Good knowledge of beer products is a benefit.

Mansioni

• Support Brand strategy, Equity and P&L development.
• Develop and implement brand plans and communication programs.
• Conduct analyses using sell-in/out/consumer data.

Conoscenze

Analytical skills

Project management

Interpersonal skills

Fluent in English and Italian

MS Office proficiency

Formazione

MSc in Marketing Management

Descrizione del lavoro

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What You Will Do (key Responsibilities)

• Supporting the Brand strategy, Equity and P&L development
• Develop and implement solid brand plans (ATL, BTL activities) to support profitable growth for the company, and cooperate with Trade Marketing team to ensure execution in sales channels
• Develop and implement brand communication & activation programs, promotions, sponsorships with relevant agencies & partners;
• Support innovation initiatives for the brand, implement packaging development process with involved functions;
• Supporting the brand planning process, linked to the overall business planning working closely with sales, finance, supply chain & HQ, preparation of Regional meetings;
• Responsible for analysis on sell in/out/consumer data & financial information using Circana-IRI/Nielsen to monitor brand performance and extrapolate actionable insights for future development;
• Support the Brand Manager in the daily budgeting activities

What We Are Looking For

• You are constantly looking for new opportunities, open and curious towards innovation and, at the same time, you have a solid analytical background that allows you to be consistent in decision‑making processes and to follow, improve or create processes and workflows with good project management skills.
• You have good interpersonal skills that support you work in a team and communicate effectively at different organizational levels, implementing active listening, oriented towards achieving the overall result.
• Taste and knowledge of the beer product are a benefit.
• You have an MSc in Marketing Management or similar qualification.
• Experience in a similar role: 3/4 years.
• Fluent in English and Italian
• Excellent in MS Office.
• Preferably EU citizen

What You Can Expect

• You will be part of a motivated team, fully focused on achieving results.
• You will be exposed to learning opportunities, formal and on the job, with the support of Managers and colleagues.
• We offer an informal work culture with enthusiastic colleagues.
• We are proud to work for a company with an innovative sustainability strategy - you will join the Together Towards Zero and Beyond journey!
• We work as a team locally and globally, we align ourselves to ensure full transparency of what we do, we take responsibility for our deliverables, we act at high speed and we prioritize.

Type of contract

local contract – permanent.

Workplace

Milan (Italy)

Seniority level

• Not Applicable

Employment type

• Contract

Job function

• Marketing and Sales

Industries

• Food and Beverage Services

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