B2B Marketing & Communication Specialist

FOMAS Group; Osnago; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading manufacturing company is seeking a B2B Marketing & Communication Specialist to enhance its corporate communication efforts. The role involves managing lead generation activities, executing digital campaigns, and overseeing B2B communication initiatives including trade fairs and marketing materials preparation. Ideal candidates will have 3–5 years of B2B marketing experience, proficiency with graphic design tools, and fluent English. This is a full-time position based in Lombardy, offering a dynamic environment for professional growth.

Servizi

International industrial environment

Growth and training programs

Dynamic role in marketing

Competenze

• 3–5 years of experience in B2B marketing and communication.
• Hands-on experience with lead generation tools is essential.
• Ability to translate technical content into marketing materials.
• Availability to travel for trade fairs and events.

Mansioni

• Manage lead generation activities using marketing automation tools.
• Plan and execute digital campaigns.
• Manage B2B communication initiatives like trade fairs.
• Collaborate with other departments within the company.

Conoscenze

B2B marketing experience

Lead generation tools expertise

Understanding of technical-industrial topics

Graphic design tools proficiency

Fluent English

Strumenti

Adobe Creative Suite

Illustrator

Photoshop

InDesign

Descrizione del lavoro

B2B Marketing & Communication Specialist

Join to apply for the B2B Marketing & Communication Specialist role at FOMAS Group.

Corporate Communication Department

Reporting to: Head of Corporate Communication

We are looking for a B2B Marketing & Communication Specialist to join our Corporate Communication team in a manufacturing / industrial environment.

This role is ideal for a professional with solid experience in B2B marketing, lead generation tools and technical-industrial communication, who enjoys working cross-functionally and supporting a structured organization.

Key Responsibilities

• Manage lead generation activities using marketing automation tools.
• Plan and execute digital campaigns.
• Manage B2B communication initiatives: trade fairs and industry events.
• Translate technical and industrial content into effective marketing materials.
• Create and update graphic materials (brochures, presentations, social visuals) using Adobe Creative Suite or similar tools.
• Manage company LinkedIn presence and technical content.
• Provide operational back‑up within the Corporate Communication office when needed.
• Collaborate with other departments.

Profile Requirements

• 3–5 years of experience in B2B marketing and communication, ideally in a manufacturing / industrial company.
• Hands‑on experience with lead generation tools.
• Ability to understand and communicate technical-industrial topics.
• Good working knowledge of graphic tools (Illustrator, Photoshop, InDesign or similar).
• Availability to travel, mainly in relation to trade fairs, events and production facilities.
• Structured, proactive and team‑oriented mindset.
• Fluent English (written and spoken).

What We Offer

• A solid and international industrial environment.
• A dynamic role combining lead generation, technical communication, events and graphic content.
• Growth and structured training programs, both technical and professional, to support continuous development.

Seniority Level

Associate

Employment Type

Full‑time

Job Function

Marketing and Public Relations

Industry

Manufacturing and Metal Treatments

Location

Calolziocorte, Lombardy, Italy