B2B Marketing & Communication Specialist

Page Executive; Milano; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

Un gruppo industriale cerca un B2B Marketing & Communication Specialist per unirsi al proprio team di Corporate Communication. Questa figura coordinerà iniziative di marketing B2B, gestirà eventi e fiere, e tradurrà contenuti tecnici in materiali di marketing efficaci. Richiesta esperienza di 3-5 anni nel settore e ottime competenze in strumenti di design. Offriamo un ambiente internazionale stimolante con opportunità di crescita e formazione.

Servizi

Ambiente industriale solido e internazionale

Programmi di formazione professionale e tecnica

Competenze

• 3-5 anni di esperienza nel marketing e comunicazione B2B.
• Esperienza pratica con strumenti di generazione di lead.
• Capacità di comunicare argomenti tecnici e industriali.

Mansioni

• Gestire le attività di generazione di lead con strumenti di automazione del marketing.
• Pianificare ed eseguire campagne digitali.
• Gestire iniziative di comunicazione B2B in fiere e eventi.

Conoscenze

Marketing B2B

Comunicazione tecnica-industriale

Strumenti di generazione di lead

Adobe Creative Suite

Lingua inglese fluente

Strumenti

Illustrator

Photoshop

InDesign

Descrizione del lavoro

B2B Marketing & Communication Specialist

Osnago

EUR 35.000 - 50.000

4 giorni fa

Join to apply for the B2B Marketing & Communication Specialist role at FOMAS Group.

Corporate Communication Department

Reporting to: Head of Corporate Communication

We are looking for a B2B Marketing & Communication Specialist to join our Corporate Communication team in a manufacturing / industrial environment.

This role is ideal for a professional with solid experience in B2B marketing, lead generation tools and technical-industrial communication, who enjoys working cross-functionally and supporting a structured organization.

Key Responsibilities

• Manage lead generation activities using marketing automation tools.
• Plan and execute digital campaigns.
• Manage B2B communication initiatives: trade fairs and industry events.
• Translate technical and industrial content into effective marketing materials.
• Create and update graphic materials (brochures, presentations, social visuals) using Adobe Creative Suite or similar tools.
• Manage company LinkedIn presence and technical content.
• Provide operational back‑up within the Corporate Communication office when needed.
• Collaborate with other departments.

Profile Requirements

• 3–5 years of experience in B2B marketing and communication, ideally in a manufacturing / industrial company.
• Hands‑on experience with lead generation tools.
• Ability to understand and communicate technical-industrial topics.
• Good working knowledge of graphic tools (Illustrator, Photoshop, InDesign or similar).
• Availability to travel, mainly in relation to trade fairs, events and production facilities.
• Structured, proactive and team‑oriented mindset.
• Fluent English (written and spoken).

What We Offer

• A solid and international industrial environment.
• A dynamic role combining lead generation, technical communication, events and graphic content.
• Growth and structured training programs, both technical and professional, to support continuous development.