Senior Trade Marketing

Loluna; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in East Jakarta is seeking a Senior Trade Marketing professional to bolster in-store execution and drive impactful offline activations. The role involves working closely with sales and brand teams to enhance brand visibility and ensure effective campaign management. Candidates should hold a bachelor’s degree and have 4-6 years of relevant experience in FMCG or retail environments. Strong analytical, communication, and collaboration skills are essential, along with a solid understanding of GTM processes.

Qualifications

• 4 - 6 years of experience in Trade Marketing, Sales Operations, or Field Marketing, preferably in FMCG/retail.
• Strong understanding of in-store execution, GTM processes, and offline activations.
• Experience managing trade spend and performance tracking.

Responsibilities

• Ensure strong in-store execution compliance across priority outlets.
• Plan and execute offline campaigns and activations.
• Execute Go-To-Market (GTM) plans in collaboration with Brand and Sales teams.
• Develop and update a Trade Marketing Blueprint quarterly.
• Analyze campaign and execution performance.

Skills

In-store execution compliance

Offline campaigns and activations

Go-To-Market (GTM) processes

Analytical mindset

Collaboration skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

We are looking for a Senior Trade Marketing to drive strong in-store execution, impactful offline activations, and effective go-to-market (GTM) implementation. This role will work closely with Sales & Brand team to ensure brand visibility, campaign effectiveness, and efficient trade spend management across priority outlets.

Key Responsibilities

• Ensure strong in-store execution compliance across priority outlets by monitoring visibility, pricing, audits, and trade program implementation.
• Plan and execute offline campaigns and activations, including seasonal/thematic programs and monthly in-store or OOH activations.
• Execute Go-To-Market (GTM) plans in collaboration with Brand and Sales teams, ensuring new product launches are well-implemented and launch scorecards are completed.
• Develop, maintain, and update a Trade Marketing Blueprint on a quarterly basis to standardize field execution and incorporate learnings from NPD and promotional activities.
• Analyze campaign and execution performance, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4 - 6 years of experience in Trade Marketing, Sales Operations, or Field Marketing (FMCG/retail experience is a plus).
• Strong understanding of in-store execution, GTM processes, and offline activations.
• Analytical mindset with experience managing trade spend and performance tracking.
• Strong collaboration and communication skills to work cross-functionally.

East Jakarta, Jakarta, ID