Brand Manager

PT Softex Indonesia; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company is seeking a Marketing Manager to manage brand strategies and day-to-day activities. The ideal candidate should have at least 5 years of experience in the FMCG sector, strong leadership and communication skills, and a passion for market research. The role will involve collaborating with multiple divisions to ensure successful product launches and campaign management. Willingness to be placed in BSD, South Tangerang is required.

Qualifications

• Minimum 5 years of experience in Marketing Department, preferably in FMCG.
• Experience in Personal Care is an advantage.
• Strong data analysis and market research abilities.

Responsibilities

• Act as brand champion and guide marketing managers.
• Assist in translating brand strategies into actionable plans.
• Lead creative development for marketing campaigns.
• Measure and report marketing campaign performance.
• Plan product launches in collaboration with other divisions.
• Monitor market trends and identify opportunities.
• Brainstorm innovative growth strategies.

Skills

Interpersonal skills

Communication skills

Leadership skills

Data analysis

Market research

Education

Bachelor's Degree (S1) in any discipline

Job description

Overview

This position will report and support Brand Group Manager to manage the day-to-day brand activities, and implement the brand specific marketing strategy for their respective category. Monitors market trends, research consumer markets and competitor’s activities to identify business and key issues as well as oversee marketing and advertising activities to ensure consistency with product line strategy.

Responsibilities

• Act and serve as brand champion and owners to assist the marketing managers provide the vision, mission goals and strategies to match up to the formulation and direction established by the marketing leadership.
• Assist Marketing Managers to translate brand strategies as defined in the marketing plan into brand plans, brand positioning and go-to-market strategies.
• Lead creative development and create motivating stimulus to get targeted population to "take action".
• Assist the marketing managers to measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
• Plan for the launch of new products in accordance with the marketing plan that has been established in collaboration with other divisions related to the procurement of new products (production, supply chain, finance).
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
• Brainstorm new and innovative growth strategies.

Qualifications

• Min. Bachelor\'s Degree (S1) in any discipline
• Min. 5 years of experience in Marketing Department preferably in FMCG industry
• Having experience in Personal Care company will be an advantage
• Good interpersonal, communication and leadership skills
• Good in data analysis and research consumer markets
• Willing to be placed at BSD, South Tangerang

About Softex

Pioneering the production and marketing of sanitary napkin products in Indonesia, Softex came into being in the early 1970s. Since then we have grown into a leading consumer goods company in Indonesia and across the region of South East Asia. We are now proudly the owner of various market leading brands across the baby care, adult care, and feminine care industries. Some of our most popular brands are Sweety, Happy Nappy, Softex, Confidence, and Softies have become household brands with distinctive differentiation.