Brand Manager

Larusso Group Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent men’s fashion apparel company in Jakarta Utara seeks an experienced Brand Manager to develop brand strategies and campaigns. The ideal candidate will have a Bachelor’s degree and substantial experience in branding within the retail industry. Strong leadership and data analysis skills are essential. This role offers a dynamic work environment and the opportunity to shape brand identity across various channels.

Qualifications

• Minimum 3–5 years of experience as a Brand Manager or similar.
• Proven experience in developing brand strategy and campaigns.
• Strong understanding of brand identity and consumer journey.

Responsibilities

• Develop and execute brand strategies and campaigns.
• Analyze market trends and consumer behavior.
• Lead cross-functional teams in marketing and retail.

Skills

Brand development

Data analysis

Market analysis

Leadership

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Digital marketing tools (Meta Ads, TikTok Ads, GA4, SEO)

Job description

Bachelor’s degree in Marketing, Business Management, Communications, or a related field.

Minimum 3–5 years of experience as a Brand Manager, or similar role in the retail or fashion industry.

Proven experience in developing brand strategy, campaigns, and product positioning.

Core Skills

Strong understanding of brand development, brand identity, brand equity, and consumer journey.

Able to analyze market trends, consumer behavior, and competitive landscape.

Knowledge of visual merchandising, retail campaign development, and customer experience.

Capable of handling budgeting, strategic planning, and campaign ROI evaluation.

Strong leadership abilities and experience leading cross‑functional teams (marketing, retail, creative, merchandising, etc.).

Results‑driven and accustomed to working with targets, deadlines, and KPIs.

Strong decision‑making skills backed by data analysis.

Communication & Personal Attributes

Excellent communication, negotiation, and presentation skills.

Creative, innovative, solution‑oriented, and agile in responding to market changes.

Strong networking skills with vendors, media, influencers/KOLs, and external partners.

Preferred Qualifications

Experience in building a brand from the ground up.

Familiarity with digital marketing tools (Meta Ads, TikTok Ads, GA4, SEO, etc.).

Possesses a campaign portfolio demonstrating measurable brand or sales growth.

Larusso Group is a forward thinking Men’s Fashion Apparel company established in 1980. With almost 40 years of experience in the industry, we boast a total of over 170 offline locations all across Indonesia housing 4 brands: Larusso (our flagship brand), LR2, Caballero by Larusso, and Will K Denim.