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Marketing Manager
Job summary
A leading hospitality company in the UK seeks an experienced Marketing Manager to drive strategic marketing initiatives for a vibrant franchise. This fully remote position offers a competitive salary package, car allowance, and discretionary bonus. The ideal candidate will have proven B2C marketing experience, strong leadership abilities, and a background in hospitality or franchise sectors. Flexibility to travel weekly to various locations is required.
Benefits
Qualifications
- Proven experience in B2C marketing with a hospitality or franchise focus.
- Experience in a similar Marketing Manager role is essential.
- Strong leadership credentials and track record of developing talent.
Responsibilities
- Shape strategic marketing plans collaboratively with senior leadership.
- Lead and inspire a high-performing marketing team.
- Own consumer marketing strategy leveraging CRM and data.
Skills
Tools
Marketing Manager | Field-Based | Hospitality Sector – Fully Remote
£Competitive Salary Package + Car Allowance + Bonus
Are you a dynamic Marketing Manager ready to make a real impact in a fast-paced, customer-centric environment? We’re looking for a commercially savvy, digitally driven professional to take the reins of consumer marketing for one of the UK’s most exciting hospitality business.
- Shape and deliver strategic marketing plans in collaboration with senior leadership.
- Lead and inspire a high-performing team to exceed expectations.
- Own the consumer marketing strategy for a vibrant franchise, leveraging CRM and data to drive engagement.
- Partner with operational leaders to align marketing with sales, profit, and customer satisfaction goals.
- Champion innovation and challenge the status quo to stay ahead in a competitive market.
- Build strong supplier relationships to unlock brand support and co-funded campaigns.
- Accelerate digital adoption across the business, empowering teams to embrace new tools and platforms.
- Manage budgets with precision and ensure ROI across all marketing activities.
- Attending business launches and events within the North
- Managing two marketing executives
- Proven experience in B2C marketing, must have hospitality, leisure or a franchise background
- Experience of working in a similar Marketing Manager role within hospitality/franchise sector is key
- Strong leadership credentials and a track record of developing talent
- A consultative approach with excellent communication skills across all channels both offline and online marketing
- Expertise in both outlet and digital marketing, with a passion for continuous improvement
- Commercial acumen and a sharp eye for value
- Experience of managing agency relationships
- Tech-savvy with confidence in using marketing software, apps, and social platforms
- Experience in planning and executing large-scale events
- A values-led mindset that aligns with our culture
- Able to travel each week to various locations / launches/meetings
- £Competitive Salary + Car Allowance + Bonus
- 35 hour week – Monday – Friday – flexible working
- Access to Private Medical Insurance
- Bonus – discretionary company based - 15%
This is a field-based role with flexible working – head office attendance is only required for key meetings and collaboration sessions.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.