VWG - Planning Performance Director - VWPC & VWCV

Fuse; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading media agency in London is seeking a Planning Performance Director to enhance brand performance through innovative media solutions. The ideal candidate has extensive experience across diverse media channels, a strong grasp of analytics tools, and proven skills in client relationship management. This role will involve leading cross-channel campaigns and collaborating closely with internal teams to optimize media investments. The agency promotes a hybrid work model and values diversity and inclusion.

Benefits

Hybrid working model

Core hours flexibility

Qualifications

• Experience across a wide range of media channels, from digital to traditional, with a track record of working with clients focused on measurable results.
• Fully proficient with industry-standard planning, measurement, and analytics tools; comfortable extracting meaningful insights from data.
• Strong attention to detail and accuracy; able to communicate clearly and effectively with clients and stakeholders.
• Experience in senior, client-facing roles and ability to lead cross-channel media campaigns.
• Demonstrated ability to manage relationships and collaborate with both client teams and internal agencies.

Responsibilities

• Lead the planning function connecting the client’s Brand campaign work to investment in targeted, lower funnel media activities.
• Own the space between planning, measurement and analytics, ensuring best-in-class planning for VW.
• Use market and media knowledge to execute innovative solutions grounded in planning excellence.
• Demonstrate strong communications skills (verbal and written) and present effectively to clients.
• Take a lead role within the VW relationship, with input into wider team management.

Job description

VWG - Planning Performance Director - VWPC & VWCV

London

Overview

Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Performance Director will be primarily focused on Performance lines of business for VW Passenger Cars and Commercial Vehicles. This role requires a relentless focus on continuous optimisation and improvement within media to help maximise returns in the here and now, whilst simultaneously setting the pace on the advancements needed in the future as VW embraces exciting new retail models including E-commerce. You will be working with a high-performing, award-winning team, and will have the opportunity to work across multiple work streams to help deliver a broad mix of exciting cross-channel media campaigns. You will be an experienced and confident planner with experience across a wide range of media channels from digital to traditional, and a proven track record of working with clients that have a core focus on achieving measurable, tracked results. You should be fully conversant with industry standard planning, measurement and analytics tools, should be comfortable with extracting meaningful insight from data, and have a strong eye for detail and accuracy.

Responsibilities

• Lead the planning function connecting the client’s Brand campaign work to investment in targeted, lower funnel media activities.
• Own the space between planning, measurement and analytics, ensuring best-in-class planning for VW, and leveraging data and technology to advance the way we plan and deploy media.
• Use market and media knowledge to execute innovative solutions grounded in planning excellence while maintaining a senior daily client-facing role and forging strong relationships across the PHD and VW business.
• Demonstrate strong communications skills (verbal and written) and present effectively to clients and agency stakeholders across a range of media channels.
• Take a lead role within the VW relationship, with input into wider team management (resources, business development, and ways of working).
• Collaborate with Planning Partner and Managing Partner in Analytical Planning to support personal development and broader team analytical capabilities.

Qualifications

• Experience across a wide range of media channels, from digital to traditional, with a track record of working with clients focused on measurable results.
• Fully proficient with industry-standard planning, measurement, and analytics tools; comfortable extracting meaningful insights from data.
• Strong attention to detail and accuracy; able to communicate clearly and effectively with clients and stakeholders.
• Experience in senior, client-facing roles and ability to lead cross-channel media campaigns.
• Demonstrated ability to manage relationships and collaborate with both client teams and internal agencies.

About the Agency

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. Over the years we have continued to invest in thought leadership and ensure our capability evolves with changes in media, data, technology, commerce, society, and legislation. Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the expanding canvas of data and technology.

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We operate a hybrid working model (three days in the office, two days remote) and offer core hours flexibility for employees to manage their days. Our standard hours are 9:30 – 17:30, with flexible options to suit individual circumstances.

We encourage open conversations between our people and managers to navigate high-need periods and personal circumstances, aiming to create an environment where people can perform at their best in both their careers and personal lives.

Be Your Best

We support adjustments in the recruitment process so you can be your best. Please discuss any requirements with your dedicated Talent Team member or email [e-mail] for confidential assistance.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone can thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where diverse voices and backgrounds are valued, heard, and well-represented.

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OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity.

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