UK Off-Trade Sales Manager

Stafffinders; Greater London; On-site; GBP 60,000 - 70,000; Full time

Job summary

A leading drinks brand in the UK is seeking an Off-Trade Sales Manager to take full commercial ownership of sales growth in supermarkets and premium retail. The ideal candidate will have proven experience in the UK drinks industry, showcasing strong analytical capabilities and a track record of successful promotions. This permanent role offers a competitive salary between £60,000 and £70,000, with significant influence on the brand's trajectory. Responsibilities include sales forecasting, new business development, and direct collaboration with leadership.

Qualifications

• Proven off-trade experience in the drinks industry, especially in the UK.
• Strong track record in FMCG and retail negotiation.
• Expertise in promotions and category management.

Responsibilities

• Drive commercial leadership and significant growth across UK retail accounts.
• Lead new business development and support European expansion.
• Collaborate on UK sales forecasting with the CEO.

Skills

Commercial acumen

Numerical proficiency

Analytical capability

Excel proficiency

Category management

Retail negotiation skills

Job description

Off‑Trade Sales Manager (UK)

Are you an Off‑Trade Sales Manager with proven experience in the UK drinks industry, supermarkets and premium retail, ready to take full commercial ownership of a premium drinks brand?

About the role

This is a standout opportunity for a commercially astute drinks professional to drive and accelerate UK off‑trade growth for a rapidly scaling drinks business. You will apply your strategic vision and strong analytical capability to shape the future of a premium brand operating firmly within the UK drinks market. This is a permanent role based in London.

What you will get in this role

• Highly competitive salary of approximately £60,000 - £70,000 GBP, commensurate with your drinks sector expertise and the significant impact you will make.
• Full ownership of accelerating UK off‑trade growth, directly influencing our business trajectory.
• Hands‑on, high‑performance environment where your autonomy and proven ability to deliver exceptional results are highly valued.
• Direct responsibility for critical functions including sales forecasting, depletion tracking, and comprehensive performance analysis.
• Strong analytical mind ideal for professionals who excel at transforming complex data into actionable insights and strategic victories.
• Pivotal role in scaling a fast‑growing, premium drinks brand within the dynamic retail industry.

Responsibilities

• Drive commercial and sales leadership, generating significant growth across UK grocery, supermarket, and premium retail accounts.
• Lead new business development, securing crucial distribution wins, and supporting European off‑trade expansion in line with business growth.
• Master supermarket promotions, ranging, pricing, and category initiatives, leveraging a deep understanding of rate of sale, margin, and broader retail dynamics.
• Own UK off‑trade sales forecasting, collaborating closely with the CEO on planning, and meticulously analyse performance by account and SKU.
• Maintain accurate depletion data, building robust Excel models, and translating complex data into compelling insights and actionable recommendations.
• Collaborate closely with leadership, executing the broader commercial strategy with a proactive growth mindset, high accountability, and a strong work ethic.

Qualifications and experience

• Proven off‑trade experience in the drinks industry; exclusively considered candidates with experience within the UK grocery, supermarket, and premium retail environment.
• Accomplished UK off‑trade sales professional with sharp commercial acumen and a demonstrable track record within the drinks or FMCG industry.
• Expertise orchestrating impactful promotions, driving success through astute category management, and conducting successful retail negotiations.
• Exceptional numerical proficiency and confidence in leveraging extensive data sets for strategic insights.
• Advanced proficiency in Excel, demonstrating enthusiasm for spreadsheet mastery and meticulous data analysis.
• Commercially astute, highly organised, analytically minded, thriving in a fast‑paced environment; proactive, execution‑focused, and adept at working autonomously with strong collaborative ties with leadership.
• Intelligent, commercially curious, and meticulously detail‑oriented, able to confidently communicate complex data‑driven insights with clarity.
• Extensive experience navigating major UK supermarkets, grocery, and premium retail environments.

Why you’ll love this role

• Motivated by building a fast‑growing, premium brand.
• Opportunity to combine commercial sharpness, analytical firepower, and real‑world retail execution.

Selection process

This role involves a 3‑stage interview. Please send us an up‑to‑date copy of your CV, and include evidence of immediate Right to Work in the UK. Two references details must also be provided.

Apply now

Please click the Apply button. This position is only available to applicants who have immediate Right to Work in the UK and you will be required to provide evidence of such upon request. Also required are up‑to‑date contact details for at least 2 references.