UK Head of Marketing Denza Brand

BYD Europe; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading electric vehicle company is seeking a Head of Marketing to establish and scale their brand in the UK market. This role involves developing and executing marketing strategies, overseeing digital and traditional campaigns, and enhancing brand awareness. The ideal candidate will have at least 8 years of experience in marketing within the automotive or EV industry, along with expertise in strategic planning and project management. This is a full-time position based in Greater London.

Qualifications

• Minimum 8 years experience in automotive or EV sector marketing.
• Proven track record in strategic planning and execution, budget management, and ROI optimization.
• Strong analytical and project management skills.

Responsibilities

• Develop and execute regional marketing strategies aligned with business objectives.
• Work with the European PR team on marketing activity execution.
• Maintain relationships with press and media agencies.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Marketing

SAAS

Growing Experience

Customer Acquisition

Multichannel Marketing

Affiliate Marketing

Team Management

Public Speaking

Lead Generation

Education

Bachelors degree in Marketing, Business Administration, or related field

Masters degree preferred

Job description

Main location : Uxbridge London

About the role

As Head of Marketing for DENZA Brand you will play a pivotal role in establishing and scaling our brand presence in the UK market. This strategic position requires exceptional marketing leadership to drive brand awareness market penetration and sales growth through innovative campaigns and strategic partnerships. You will work closely with European and global teams to ensure consistent brand messaging while developing localized marketing initiatives.

Key Responsibilities

• Marketing Strategy and Planning : Develop and execute regional marketing strategies and annual plans for the brand aligning with business objectives and Global Marketing Strategic Guidelines.
• Brand Promotion and Awareness : Collaboratively work with the European PR and Event team for all marketing activities execution in the region such as National Events advertising and digital campaigns to enhance brand awareness and influence.
• Public Relations : Maintain a good relationship with press media agencies social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
• Dealer Marketing Management : Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
• Market Research and Analysis : Conduct in-depth market research on the region and monitor competitor activities. Conduct event analysis to understand effectiveness of action and feed this information into the marketing plan process.
• Budget Management : Take responsibility for steering the marketing budget ensure the rational use of the marketing funds and optimize the ROI.
• Brand Ambassador : Be the brand Ambassador of the region within industry and key media.
• Localisation and Compliance Management : Take responsibility for ensuring dealer websites signage and any marketing materials are localized up to date and in compliance with BYD CI policy.
• Additional Responsibilities : Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the companys growth objectives.

Ideal Candidate Profile

• Bachelors degree in Marketing Business Administration or related field (Masters degree preferred)
• Minimum 8 years experience in automotive or EV sector marketing
• Proven track record in strategic planning and execution budget management and ROI optimization
• Expertise in integrated marketing campaigns with a focus on digital and experiential platforms
• Strong analytical and project management skills
• Excellent communication and presentation skills
• Willingness to travel domestically and internationally.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team

Key Skills

• Digital Marketing
• Performance Marketing
• B2B Sales
• Marketing
• SAAS
• Growing Experience
• Customer Acquisition
• Multichannel Marketing
• Affiliate Marketing
• Team Management
• Public Speaking
• Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1