Trade Marketing Manager (UK)

Skin + Me; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A pioneering skincare company is seeking an experienced Trade Marketing Manager to join their Retail Team. This hybrid role requires planning and execution of marketing initiatives and managing budgets. Applicants should have strong relationships with major UK beauty retailers and a passion for skincare. The company offers development opportunities, competitive salary, and a unique work culture.

Benefits

25 Days Holiday (+ Bank Holidays)

Free Breakfast & Lunch

Hybrid working flexibility

Equity and share award package

Health and wellbeing focus

£500 annual development budget

Support for working parents

Culture club activities

Discounted products

Generous referral scheme

Dog-friendly office

Qualifications

• Experience in trade marketing within the beauty or wellness sector is essential.
• Proven track record with UK beauty retailers, especially Boots.
• Strong understanding of trade marketing tactics is required.

Responsibilities

• Plan and execute annual trade marketing plans aligned with strategy.
• Lead execution of multi-channel marketing initiatives.
• Manage digital merchandising and create content briefs.
• Develop retail event strategies to increase brand awareness.
• Own in-store executions and manage trade marketing budgets.
• Set KPIs and analyze results for maximizing ROI.

Skills

Experience in a similar role within the beauty, health or wellness space

Strong experience working with major UK beauty retailers

Passion for skincare and beauty

Commercially-minded

Highly organised

Confident communicator

Strong analytical understanding

Entrepreneurial mindset

Job description

Overview

Skin + Me is a mission driven start-up with seriously big skin goals.

We’re looking for an experienced Trade Marketing Manager to join our Retail Team at Skin + Me. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote. Occasional national travel will be required to visit our retailers.

Responsibilities

• Plan, manage and execute the annual trade marketing plans in line with the Skin + Me retail strategy and brand values in collaboration with the retail and marketing teams.
• Lead the execution of multi-channel trade marketing initiatives, including in-store activations, digital marketing campaigns, sampling strategies and retailer eventing calendar.
• Ensure best-in-class digital merchandising and content management across partner websites. Write clear briefs for our internal creative and copy teams to produce compelling content and assets. Implement all creative and copy assets to support new product launches with digital campaigns, emails, and banners.
• Develop retailer eventing strategy to drive brand awareness and achieve KPIs. Implement all associated activities and initiatives.
• Own end to end all Skin + Me retailer VM in-store executions, both permanent and promotional, with confident ability to project manage and achieve buy-in from both internal and external stakeholders.
• Take accountability for the UK Retail Trade Calendar. Be the conduit between retailers and the business with the ability to build relationships.
• Manage and maintain trade marketing budgets.
• Establish KPIs, analyse results and develop strategies to maximise ROI on all trade marketing tactics.

Qualifications

These are the skills we’re looking for. Even if you don’t tick every box, but feel you’re right for us, we’d still love to hear from you.

• Experience in a similar role within the beauty, health or wellness space
• Strong experience working with major UK beauty retailers, particularly extensive experience working with Boots
• A passion for skincare and beauty with a deep understanding of the UK beauty market and trade marketing tactics
• Commercially-minded and driven by hitting targets
• Highly organised and able to effortlessly manage multiple work streams at the same time
• Confident communicator with strong negotiation and relationship management skills
• A strong analytical understanding of how to apply data to measure success
• You have an entrepreneurial mindset and you’re a self-starter who thrives in an environment that values bias-for-action and execution

Why join Skin + Me?

• A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.

Benefits

• 25 Days Holiday (+ all the usual Bank Holidays) – It\u2019s important to take a break and recharge, that\u2019s why we offer a generous holiday allowance
• Free Breakfast & Lunch – It\u2019s important you are well fueled for the day so we\u2019ve got your breakfast and lunch covered. Plus drinks and snacks are available too!
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you\u2019re an early bird you can do 7-4, and if you\u2019re a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We\u2019ll be sure to always prioritise your physical and mental health.
• \u00a3500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we\u2019ll help you get it.
• For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month.
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too.
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation.
• Dog-friendly office with two very cute resident dogs!

More about Skin + Me:

There’s a huge problem in the world of skincare: people struggle with more than just how their skin looks. They also worry about how it makes them feel and how to manage it long-term. We’re on a mission to change that.

The truth is that achieving your best skin isn’t complicated. The secret? Using a stripped back routine with the best combination of active ingredients for your skin goals. The right products and knowledge make it possible to tackle everything from fine lines and wrinkles to adult acne, rosacea and pigmentation. We’re united in the belief that everyone should have access to expert advice, treatment plans and ingredients that work – minus the big price tag and the long dermatologist waitlist.

Skin + Me is a mission-driven start-up, building a pioneering online dermatology service powered by experts. We take customers through a simple online medical consultation and our prescribers formulate custom treatments that can’t be bought on the high street. Each one is personalised to the individual’s skin goals. It arrives in their letterbox each month and evolves alongside their skin – because everyone’s skin is different and no two journeys are the same.

Skin + Me recently secured £10 million in a series B funding round, reflecting the growing interest in expert-approved skincare. We’ve raised funding from some of the best-known direct-to-consumer entrepreneurs and VCs, including Octopus Ventures. Our highly experienced founding team comes from the likes of Facebook, Charlotte Tilbury, Tails.com and Graze.com.

Our journey has just begun and we’d love for you to join us as we change the face of skincare! Think you’re up for the challenge?