Trade Marketing Manager

Fred. Olsen Cruise Lines Ltd.; Ipswich; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A family-run cruise company based in Ipswich is seeking a Trade Marketing Manager to lead a team and oversee marketing strategies. This full-time hybrid role requires strong marketing skills and the ability to build relationships within the travel industry. The ideal candidate will have experience in Trade Marketing and team leadership. The role offers a competitive benefits package and aims to create lasting experiences for guests.

Benefits

BUPA medical

Life Assurance

Enhanced maternity and paternity pay

Discounted holidays and cruises

Retail discounts and cash-back incentives

Qualifications

• Prior experience in Trade Marketing and team leadership in the travel industry.
• Ability to make recommendations to drive sales.
• Proven skills in managing budgets.

Responsibilities

• Oversee execution of Trade Marketing strategy and optimize channels.
• Lead a team of two Marketing Executives.
• Build relationships with key Travel Agents.

Skills

Strong Marketing background

Commercial skills

Creative briefing and critiquing skills

Budget management

Effective communication

Organizational skills under pressure

Job description

Responsibilities

• Devising and overseeing the effective execution of the Trade Marketing strategy, optimising distribution channels to ensure business objectives and targets are met.
• Overseeing the effective execution of all Trade Marketing communications and activity across online and offline channels.
• Leading and motivating a team of two Marketing Executives.
• Building relationships with key Travel Agents to build, execute, review and continually improve joint marketing plans.
• Working closely with media buying agency to develop a detailed Trade Media plan to help build awareness and consideration of the brand.
• Working closely with Account Managers to review co-funded marketing plans and opportunities, ensuring effective execution and maximum ROI.
• Accountability for FOCL's Travel Agent Centre, ensuring site is maintained with relevant content, including campaign information and company news.
• Working with the E-Commerce team to implement future developments and improvements.

Qualifications

• A strong Marketing background, ideally with prior experience of Trade Marketing, team leadership, as well as the travel or cruise industry.
• Proven commercial skills and the ability to make recommendations to drive sales.
• Proven creative briefing and critiquing skills.
• Experience of managing budgets.
• Able to effectively communicate with stakeholders at all levels and build strong B2B relationships.
• Able to remain calm, organised and focused in fast-paced situations.

Role details

• Fred. Olsen Cruise Lines is a family-run business that has been offering exceptional cruise experiences for over 170 years. With a fleet of ships that provide intimate, friendly, and immersive voyages, we are committed to delivering world-class service with a personal touch. Join us and be part of a proud heritage that is all about making lasting memories for our guests.
• This is a permanent, full-time role, working 35 hours a week, Monday to Friday on a hybrid basis.

Benefits and values

• Fred. Olsen Cruise Lines offer a wide range of benefits including BUPA medical, Life Assurance, enhanced maternity and paternity pay, discounted holidays and cruises, plus retail discounts and cash back incentives through our Boost Benefits scheme.
• Our Values: We are caring - "We trust and care for each other, our guests and our environment"
• We are positive - "We live and share a positive attitude"
• We are real - "We are always ourselves and respect others"
• We are a team - "We are more than a team; we are a family"

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.