Trade Marketing Executive

hireful; Willenhall; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A dynamic retail company is seeking a Trade Marketing Coordinator to support B2B marketing and ensure effective promotional campaigns. The role involves data analysis, management of marketing materials, and collaboration with cross-functional teams. Experience in retail marketing is preferred. The position offers competitive benefits and a hybrid working environment.

Benefits

Staff Discount

Company Pension Scheme

Company Sick Pay Scheme

Additional Holidays

Life Cover

Employee Volunteering opportunities

Qualifications

• Experience in creating and monitoring in-store price POS materials.
• Strong communication and stakeholder management skills.
• Ability to translate data insights into actionable strategies.

Responsibilities

• Support the Trade Marketing Manager with promotional campaigns.
• Manage relationships with print suppliers for POS materials.
• Oversee compliance of in-store marketing materials.

Skills

Communication skills

Data analysis

Stakeholder management

Proficiency in Excel

Project management

Attention to detail

Tools

Power BI

Job description

Location: Willenhall / Hybrid
Salary: Competitive
Hours: 40 hours per week
Benefits: Staff Discount, Company Pension Scheme, Company Sick Pay Scheme, Additional Holidays, Long Service Awards, Cycle to Work Scheme, Life Cover, Employee Volunteering opportunities
Reporting to: Trade Marketing Manager

Job Purpose

• Support the development and execution of trade marketing activity, execute the B2B marketing plan ensuring retailers are fully supported with compelling promotional campaigns, POS, and communications that drive sales and strengthen brand presence
• Leverage data and insights to optimise promotional effectiveness, improve retailer engagement, and maximise commercial outcomes
• Ensure brand consistency and commercial effectiveness across all customer touchpoints by leading cross-functional collaboration

Company Overview

We are a dynamic and innovative retail, wholesale and foodservice business, committed to delivering exceptional customer experiences and staying at the forefront of industry trends. A company that now owns 245 SPAR convenience stores and employs more than 5,000 people, with a turnover of £1.3 billion.

Key Accountabilities

• Support the Trade Marketing Manager in the delivery and governance of the promotional calendar, ensuring all campaigns are executed to the highest standard, on time, and within budget
• Support the trade marketing team with administrative tasks, project coordination, and campaign tracking

B2B

• Support the B2B trade marketing agenda, including the development and distribution of retailer-facing assets, management of trade platforms (e.g., SPAR and WSD PWA portals, newsletters, email communications), and partner engagement initiatives
• Create a compelling B2B proposition for retailers based on the B2C activity, ensuring alignment with consumer-facing campaigns to deliver consistency across all channels
• Direct the development and distribution of B2B and B2C marketing assets, both printed and digital, ensuring brand consistency and alignment with business priorities

POS

• Oversee the creation, implementation, and compliance of in-store Point of Sale (POS) materials across the store network, including shelf-edge labels, signage, and promotional displays, for both BR and BTP
• Manage relationships with print suppliers to ensure timely and cost-effective production of POS materials
• Be the first point of contact with queries relating to POS and Promotions for internal stakeholders
• Workflow control of the POS related codes for POS kits, updates to the POS master, quantities and contents, delivery timelines, booking in information, and allocation lists
• Partner with creative teams and internal stakeholders (including trading, logistics, sales and operations) to ensure timely and accurate delivery of marketing services

Generic Responsibilities

• Behave within the principles of the company’s values at all times
• Maintain employee and organisational confidentiality in line with the Data Protection Act
• Demonstrate commitment to equality and diversity
• Comply with Health and Safety responsibilities in line with the Company Health, Safety and Environmental Policy
• Comply with all other policy and legal requirements in relation to the role

Key knowledge, skills, experience and qualifications required

• Experience in the creation, distribution, and compliance monitoring of in-store price POS and business partner marketing materials
• Excellent communication and stakeholder management skills, with experience working cross-functionally
• Strong data analysis skills with the ability to translate insights into actionable strategies
• Proficiency in Excel, Power BI, or other data tools for sales analysis
• Ability to manage multiple projects in a fast-paced retail environment
• Attention to detail ensuring accurate record keeping and compliance with delivery schedules

Inclusive environment: as a Disability Confident Committed employer we are dedicated to creating a fair, inclusive workplace for all. We offer a Guaranteed Interview Scheme for candidates with disabilities who meet the minimum criteria for the role.

You may also have experience in the following roles: Marketing Coordinator, Trade Marketing Assistant, Brand Marketing Executive, Retail Marketing Specialist, Commercial Marketing Executive, Field Marketing Executive, Product Marketing Coordinator, Channel Marketing Executive, Campaign Marketing Executive, Marketing Communications Executive, etc.

REF-223 705