Tablet Marketing Manager

The Change Partners - Global talent specialists for a connected world; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer technology brand is seeking a Tablet Marketing Manager to manage the marketing strategy in the UK. This role involves overseeing the product range, driving commercial growth, and ensuring that marketing activities align with key performance indicators. You will be responsible for developing quarterly marketing plans and managing agency relationships to enhance brand awareness and purchasing intent. A strong focus on the customer journey is essential for success in this position.

Responsibilities

• Deliver the Tablet marketing strategy, launching and sustaining a growing range of products aligned to the overarching vision.
• Set objectives with clear KPIs and ROI commitments.
• Lead the full customer journey, driving conversion across awareness, consideration, and purchase intent.
• Ensure investment allocation maps commercially, seeking incremental funding for activities.
• Manage agencies for content, creative, paid media, CRM, and programme management.

Job description

Job Description

We are looking for a Tablet Marketing Manager to join one of the world’s leading consumer technology brands.

You’ll take ownership of executing the Tablet marketing strategy in the UK, launching and sustaining the product range and driving commercial growth. Being responsible for setting the strategic vision, managing the end-to-end customer journey, and ensuring all investment delivers against key performance indicators.

You will develop and deliver quarterly marketing plans, manage agency relationships for creative and media, and ensure all activity supports awareness, consideration, and purchase intent.

Key Responsibilities

• Deliver the Tablet marketing strategy, launching and sustaining a growing range of products aligned to the overarching MX vision.
• Set objectives with clear KPIs and ROI commitments, ensuring all marketing activity delivers against commercial targets.
• Lead the full customer journey, driving conversion across awareness, consideration, and purchase intent.
• Ensure investment allocation maps commercially, seeking incremental funding for pioneering activities where possible.
• Manage agencies for content, creative, paid media, CRM, and programme management.

Align with the wider corporate marketing team, including social and PR, for seamless integration...