Sun Video - Channel Manager (Casual) Login to Save this vacancy Job Description About The Candi[...]

News UK; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media company is seeking a Channel Manager to oversee video presence on social platforms, especially YouTube. The role requires 2+ years of experience in channel management, strong data analysis skills, and a focus on audience engagement. As part of a digital transformation, you will impact video strategy and grow audiences through creative and engaging content.

Qualifications

• 2+ years of experience managing YouTube channels.
• Ability to write metadata and create thumbnails.
• Strong interest in News, Fashion, or Sports content.

Responsibilities

• Publish content directly to social accounts.
• Develop and execute a YouTube growth strategy.
• Analyse performance data to refine strategy.

Skills

YouTube channel management

Data analysis

Audience engagement

Content strategy

Job description

As a Channel Manager for Sun Video, you will be responsible for publishing, optimising, and growing The Sun's video presence across multiple social platforms, with a particular focus on YouTube. Working closely with the Head of Video Distribution and the Originals Video team, you will combine creativity with data-driven insights to maximise content performance, expand audience reach, and deliver measurable impact.

The key responsibilities of this role include:

• Publish content directly to a range of social accounts (YouTube, Instagram, TikTok, X, Facebook), maintaining a consistent brand voice.
• Collaborate with the Head of Video Distribution to develop and execute a YouTube growth strategy aligned with The Sun's editorial priorities.
• Identify opportunities to expand audience reach and increase engagement through YouTube features, including metadata optimisation, thumbnails, and strategic publishing.
• Work closely with the Originals Video team to maximise content performance and support new formats.
• Analyse performance data and audience insights to refine strategy and report regularly on channel performance.
• Collaborate with other departments to ensure effective cross-platform promotion of video content.
• Deliver regular reports to internal teams, clearly communicating performance, insights, and recommendations.

This is a unique opportunity to be part of a digital transformation, playing a key role in The Sun's ambitious video growth strategy and shaping the future of digital content. You will have the chance to make a creative impact, with your publishing decisions and optimisation strategies directly influencing audience growth and engagement.

The ideal candidate will have:

• 2+ years of experience managing YouTube channels, with a proven ability to write metadata, create thumbnails, and grow audiences.
• Skilled at turning analytics into actionable publishing strategies.
• A strong interest in one or more of News, Fashion, or Sports content, with a keen eye for what engages audiences.
• Ideally, experience setting up and running your own YouTube channel, demonstrating initiative and ownership.
• Able to work effectively across teams to maximise performance and reach.

The Sun is an iconic, dynamic storyteller with a rich heritage and a global audience in the millions. We are now focusing on an exciting, video-focused strategy to engage new audiences, putting video at the heart of our journalism. This is your chance to join a talented team at the heart of our digital growth strategy, contributing to creative and data-driven video output that shapes how millions consume content in the fast-paced digital world.