Strategy Analyst - Visitor Experience

National Trust; Swindon; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading conservation organization in the UK is seeking a Strategy Analyst for Visitor Experience to enhance visitor engagement and drive growth. This role involves strategic planning, advanced analytics, and close collaboration with senior leaders to ensure data-driven decision-making. Applicants should have substantial experience in visitor operations and strong analytical tool proficiency. Flexible working is encouraged, alongside a competitive benefits package including a substantial pension scheme and free entry to National Trust sites.

Benefits

Substantial pension scheme

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Discounts on gym memberships and shopping

Qualifications

• Proven experience in strategic planning and performance analysis.
• Advanced analytical skills and experience building predictive models.
• Strong understanding of audience insight and consumer behaviour.

Responsibilities

• Shape and deliver long-term plans to increase visitor numbers.
• Translate complex data into actionable insights.
• Support decision-making with evidence-based feedback.

Skills

Strategic planning

Performance analysis

Advanced analytical skills

Audience insight

Influencing senior stakeholders

Tools

Excel

Tableau

SPSS

Alteryx

Job description

We're looking for a Strategy Analyst - Visitor Experience to join our Visitor Experience team.

This strategic, analytical role will work closely with the Visitor Experience Director to shape and deliver long‑term plans aimed at increasing visitor numbers and diversifying audiences over a 3‑5 year horizon. This involves applying advanced analytics, business modelling, and data integration to generate insights that inform investment decisions, programming strategies, and audience engagement. You'll be pivotal in evaluating performance across financial, strategic, and operational dimensions, and in identifying opportunities for growth and improvement across our visitor portfolio. You'll be developing frameworks to assess visitor satisfaction, inclusivity, repeat visits, and financial return, ensuring that growth initiatives are investment‑ready and aligned with audience needs. You'll bring deep knowledge of strategic planning, consumer insight alongside technical proficiency in tools like Excel, Tableau, SPSS, or Alteryx. Internally you'll be known as Senior Lead - VE Optimisation.

What it's like to work here

You’ll report to the Visitor Experience Director and work closely with the Visitor Experience Senior Leadership Team. We are a close team, where high support and high challenge is expected and absolute focus on audiences is our passion, to deliver consistently good, repeatable experiences.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You will be required to work at a National Trust location for 40‑60% of your working week. This will be discussed in more detail at interview.

What you’ll be doing

You’ll be a strategic thinker and trusted advisor to work closely with senior leaders—particularly Directors—to shape and refine strategic direction. You'll facilitate high‑level conversations, translating complex data into actionable insights, and aligning decisions with our broader goals and public benefit outcomes. Embedded within the Visitor Experience Leadership Team, you'll provide evidence‑based feedback, support sense‑making, and ensure informed decision‑making. With a balance of analytical accuracy and compelling storytelling, you'll turn data into meaningful narratives. Highly collaborative and inquisitive, you'll gather insights across teams, connect knowledge, and co‑create solutions. Operating with autonomy and critical judgment, you'll bridge data and people to ensure insights are both technically sound and strategically relevant.

Applications

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

Minimum Criteria

• Proven experience in strategic planning and performance analysis within visitor or commercial operations, including P&L analysis, budgeting, and forecasting.
• Advanced analytical skills with proficiency in tools such as Excel, Tableau, SPSS, or Alteryx, and experience in building predictive models and handling large datasets.
• Strong understanding of audience insight and segmentation, including consumer behaviour, market research, and barriers to engagement in cultural or heritage sectors.
• Demonstrated ability to influence senior stakeholders through clear, engaging communication and strategic decision frameworks.
• Track record of delivering impactful data projects that support long-term visitor growth and are adopted across a complex organisation.

Additional Criteria for all other applicants

• Strategic background as an experienced consultant / influencing high level direction.
• Ability to think strategically about ‘how we will win at this’, helping senior leaders to moderate decision making with unique perspectives.
• Ability to self‑start and get curious about opportunities; good with people, building trust quickly to learn more about a problem.

The package

The National Trust has the motto “For everyone, for ever” at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary.
• Free entry to National Trust places for you, a guest and your children (under 18).
• Rental deposit loan scheme.
• Season ticket loan.
• EV car lease scheme.
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts.
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible.
• Employee assistance programme.
• Free parking at most Trust places.