Sr. Business Intelligence Analyst

Pokémon Company International; City of Westminster; Hybrid; GBP 111,000; Full time

Job summary

A leading entertainment company in the UK is seeking a Sr. Business Intelligence Analyst to enhance the European Marketing organization's analytics capabilities. The role focuses on delivering insights, optimizing marketing strategies, and influencing data-driven decisions. Candidates should have 8–11 years of experience, a Bachelor's degree, and expertise in SQL. The position offers a competitive salary between £75,000 and £88,350, alongside comprehensive benefits including paid healthcare, pension contributions, and a hybrid work model.

Benefits

100% employer-paid healthcare premiums

Generous paid family leave

Employer-paid life insurance

Fitness reimbursement

Hybrid work environment

Qualifications

• 8–11 years of relevant experience in analytics.
• 4+ years of experience in Marketing analytics.
• Strong statistics background.

Responsibilities

• Deliver analytics analysis and insights for marketing campaigns.
• Identify patterns to drive impacts in European Marketing.
• Collaborate to build standard reporting and analytics solutions.

Skills

Data analysis

Communication skills

Collaboration

Statistical analysis

SQL expertise

Education

Bachelor's degree in a related field

Tools

Looker

Tableau

Google Analytics

Adobe Analytics

Python

JavaScript

Job description

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Job Summary

We are looking for a talented Sr. Business Intelligence Analyst who will drive change in European Marketing organization through influence of analytics and data insight capabilities at The Pokémon Company International Company. This position will be primarily responsible to deliver against marketing analytics roadmaps and deliver recommendations, improve business processes and aid in driving marketing investment decision through data. This role may include cross collaboration with US Marketing teams and European Marketing to ensure consistency and quality reporting and analysis. This role will function as an analytic SME to influence stakeholders and act as the analytical engine of the company to provide insights, support and optimization on marketing campaigns. In addition, this position will assist in influencing and growing data strategy and measurement optimization across various initiatives and domains. The ideal candidate must have excellent communication skills, be self-directed, collaborative, drive accountability and have a keen ability to analyze data to identify and communicate patterns.

What you’ll do

• Own all parts of the analytics analysis from design, development, analyzing, interpreting, and summarizing data findings from marketing campaigns to European marketing stakeholders.
• Identify valuable patterns and insight across European Marketing groups teams to drive impact on improvements for the organization across different product lines.
• Influence and drive data driven decisioning on marketing investments and marketing strategy for the European marketing teams.
• Collaborate across offices to build standard reporting, analytics and data standards for the domains.
• Drive recommendation and optimization solutions for automating data collection on technology and data platforms and products.
• Analyze data using statistics and other methodologies to solve business problems such as A/B testing recommendations.
• Become an analytic SME for high value and high impact projects to represent BI interests.
• Own and deliver the BI roadmap for each workstream.
• Integrate relevant information and disparate data sources in developing analysis, insights, and recommendations.
• Effectively scope, size, and plan the development of analytical solutions and set expectations accordingly.
• Create dashboards and visualizations to track key performance indicators and effectively communicate trends.
• Work with domain leadership to identify marketing goals, KPI and data strategy.
• Provide support for marketing campaign launches from analytics perspective.

Professional & Personal Values

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
• Building Relationships: Develops and strengthens relationships, adopting a "team first" mentality and working collaboratively to solve problems and meet shared goals.
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

Qualifications

• Eight (8) to eleven (11) years of relevant professional experience or a demonstrated equivalent level of expertise.
• Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
• 4+ years or more providing analytics in Marketing domain.
• Experience with data visualization through Looker, Tableau or similar tools.
• Expert user of SQL for data analysis.
• Excellent statistics background and ability to explain analytical methodologies simply and thoroughly.
• Ability to work and communicate across multiple marketing teams and marketing domains.
• Experience with Google Analytics, Adobe Analytics or similar web analytics tool is a plus.
• Experience with modern programming languages (Python, JavaScript, etc.) is a plus.
• Experience in marketing optimizations methodologies like A/B testing is a plus.

Salary & Benefits

Base Salary Range: For this role, new hires generally start between £75,000.00 - £88,350.00 per year. The full range is £75,000.00 - £111,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate's qualifications and professional experience uniquely. Competitive cash-based compensation programs.

• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.