Purpose of the role
The Senior Account Manager will work on notable clients in the financial sector, specifically mortgage and real estate. They will deliver the highest levels of service and develop long‑lasting trustful relationships with clients. An active contributor to the success of the business, they will champion a collaborative, positive culture.
Responsibilities
- Translate strategic and creative thinking into action, executing campaigns that deliver
- Foster journalist contacts, leading team outreach and placement
- Work on multi‑market credentials, RFIs and pitches, and help onboard new client wins
- Build close consultative relationships with clients as a key contact; help develop initiatives for retention and organic growth
- Manage and deliver day to day campaign activities, focussing on programme goals and ensuring that the KPIs, deadlines and budgets are met; report to the client with insight and commentary
- Brief the creative engineering team to bring concepts to life for cross‑disciplinary and multi‑channel campaigns
- Help senior client leads keep programmes on track, flagging potential issues in real time
- Provide, and quality control, written content for campaigns including press releases, social posts, articles / features, blog entries, biographies, briefing documents, etc
- Manage media relations activity, maintaining strong personal relationships with journalists, bloggers, influencers and analysts across national, trade, vertical, social media and channels
- Consult with clients on media opportunities in relation to the news agenda
- Add value to new business pitches by providing support with research and insights, content generation, creative ideas, presentation preparation and delivery
- Help build a high calibre and motivated team : set objectives for line reports and support strengths and professional development
- Promote a culture of innovation and curiosity for continuous professional improvement
- Contribute to “all hands” meetings, press briefings, training sessions and attend socials
- Be a collaborative, encouraging, supportive member of the London HQ team
About you
We’re looking for a seasoned communications professional with deep experience in mortgages, ideally with residential and commercial property exposure. Energetic, resourceful and positive, you have proven agency experience of managing corporate communications. You have contributed to winning and retaining accounts as well as driving organic growth from existing clients. An empathetic and charismatic team player you enjoy coaching and motivating people. Mission focussed and commercial, you like to exceed goals, deliver results and make a positive impact.
Additional requirements
- At least five years’ agency experience in corporate comms
- Experienced in financial services comms, specifically mortgage / real estate
- Strong journalist network across property, business, and finance media
- Proven experience running a busy press office
- Ability to translate data and market insights into compelling media narratives
- Knowledge of Consumer Duty and Financial Inclusion
- Excellent writing skills (press releases, commentary, thought leadership)
- Understanding of trends and issues impacting corporate reputations and complex stakeholder audiences
- In‑depth knowledge of the offline and online media, robust journalist contacts, up to date with current affairs
- Know how to integrate PR with digital marketing, content and broader marketing activities
- Commercial acumen, including successful budget / cost management
- Strong written and verbal communication and presentation skills
- Ability to problem solve, project manage, prioritise, multi‑task to tight deadlines and with impeccable attention to detail
- Integrity, humility, self‑drive / initiative – and a sense of humour!