Sponsorship Sales Executive (Events) - Association

Regan & Dean Recruitment Ltd.; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A reputed recruitment agency in London seeks a Sponsorship Executive to drive partnership growth and manage relationships. The ideal candidate has a background in business development and is driven, organized, and a strong communicator. This hybrid position offers an exceptional benefits package, with a minimum of 2 days a week in the office. Join a talented team and enhance your career in a thriving environment.

Benefits

Exceptional benefits package

Annual bonus

Hybrid working environment

Qualifications

• Experience in business development, sponsorship, event sales, or lead generation.
• Strong relationship-building skills with senior individuals.
• Highly organized and detail-oriented.

Responsibilities

• Research and qualify new sponsorship and partnership opportunities.
• Build strong relationships with global corporates and fintechs.
• Manage sponsorship pipeline and maintain accurate records.

Skills

Business development experience

Relationship-building skills

Market opportunity identification

Organizational skills

Communication skills

Resilience and adaptability

Job description

About the Organisation

This organization/Association represents around 300 firms across the financial services sector, acting as a centre of trust, expertise and collaboration. Its mission is to champion the industry and its aims - the organization plays a vital role in areas such as innovation, economic growth, combating economic crime and financing the net zero transition. It is forward-thinking, proactive and high-performing, with a strong culture of continuous development and collaboration.

The Role: Sponsorship Executive

This is a newly created role, reporting into the Head of Commercial Partnerships, who is known for being highly collaborative, open and easy to engage with. You will form a close-knit team of two focused on expanding sponsorship and commercial partnership opportunities across the organization, to generate commercial income while upholding the wider values and objectives of the organization and its members.

The team has already seen strong growth in sponsorship activity, and this role will build on that success—supporting both the operational backbone (pipeline management, process support, administration) and the front-facing business development activity (research, outreach, relationship building and networking). You’ll work across events, webinars, training, thought leadership, data, research and wider strategic partnership initiatives.

It’s an excellent opportunity for a 2nd or 3rd jobber (possibly with an Exhibition Sales, Event Sales or Event Sponsorship sales background) who’s motivated to grow, build senior relationships, and gain exposure to major brands in the financial services landscape.

What You’ll Be Doing

Partnership growth & sponsorship development

• Research, identify and qualify new sponsorship and partnership opportunities.
• Scan the industry, monitor competitors and attend events to spot new ideas and potential partners.
• Proactively approach prospective sponsors—both members and non-members—via networking, events and LinkedIn, and general sector awareness and research
• Support the full cycle: from prospecting and engagement through to proposals, contracting and invoicing.

Internal & external relationship building

• Build strong relationships with sponsors ranging from global corporates to emerging fintechs.
• Work with internal teams including membership, policy, events, webinars, training and marketing.
• Balance commercial outcomes with member value, understanding how associations operate.
• Work collaboratively and diplomatically across teams with different priorities.

Operational excellence

• Manage the sponsorship pipeline and maintain accurate CRM records.
• Produce monthly sponsorship MI and keep internal stakeholders updated.
• Prepare sponsorship prospectuses, proposals and sales communications with support from content and design teams.
• Respond to inbound enquiries and ensure timely follow-up.
• Gather and analyse feedback from sponsors, delegates and colleagues to drive continuous improvement.

About You

You will thrive in this role if you are:

A proactive and natural business developer

• Experience in business development, sponsorship, event sales or lead generation.
• Strong relationship-building and rapport skills, comfortable engaging at senior levels.
• Curious and commercially minded—someone who naturally spots market opportunities.

Organised, reliable and self-motivated

• Some experience in managing a sales pipeline and following actions through.
• Highly organised with strong attention to detail.
• Able to juggle multiple priorities smoothly.

A collaborative, warm communicator

• Approachable, professional, friendly and easy to work with.
• Able to build rapport internally and externally.
• Proactive but never pushy.

Resilient and adaptable

• Comfortable navigating shifting priorities and working with various internal stakeholders.
• Confident working with large corporate brands as well as smaller fintechs.
• Someone who takes initiative and enjoys seeking out opportunities.

Additional Information

• Hybrid working: minimum 2 days per week in the London office
• Some external meetings and events (mostly London-based, with occasional regional travel).
• Exceptional benefits package + annual bonus (role is not commission-based).

This a fantastic opportunity to work with a highly regarded body, and a hugely talented and enthusiastic team – take the next step in your career founded on your excellent natural ability to build rapport, relationships and seek, see and consolidate commercial partnerships ... looking for an asap start – click APPLY now to register your interest for this brilliant opportunity ...