Social Strategy Manager

KukoonRugs.com VAT Reg No; Newry; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading eCommerce company in Northern Ireland is seeking a Social Strategy Manager to transform their online presence. You will develop and execute a bold social media strategy across multiple platforms, leading a creative team to produce engaging content and nurturing a growing community. Ideal candidates should have over 5 years of experience in social media marketing, strong leadership skills, and a focus on ROI. This position also offers a unique 4-day working week and great benefits.

Benefits

4 day working week

Enhanced Maternity Pay

Generous staff discount

Electric Car onsite charging

Qualifications

• 5+ years’ experience in Social Media Marketing, preferably in eCommerce.
• Strong understanding of social platform trends and performance tracking.
• Ability to lead a content creation team.

Responsibilities

• Build and deliver a data-led social plan across multiple platforms.
• Lead content direction and manage a team to produce high-quality content.
• Nurture the social community and develop engaging content themes.
• Measure engagement and report insights to optimize campaigns.

Skills

Social Media Marketing

Commercial Mindset

Team Leadership

Performance Tracking

Creator Economics

Tools

GA4

Shopify

Job description

Hey! We’re Kukoon, and we're on the hunt for a Social Strategy Manager - a creatively-minded, commercially-driven social expert who’s ready to transform how we show up online.

We want someone who can take the reins, shape a high-performing social ecosystem, and turn scrolls into engagement (and engagement into love for our brand). You’ll own the full social funnel - from wild ideas to smart execution to data-driven reporting, and you’ll have the freedom to experiment, push boundaries, and make Kukoon stand out for all the right reasons.

What you'll be doing:

Building the strategy:

You’ll design and deliver a bold, data-led social plan across Instagram, TikTok, YouTube, Pinterest, and whatever platform steals the spotlight next. You’ll own the social calendar, making sure content not only looks great but hits our commercial goals too.

Creating the magic:

You’ll lead our content direction from start to finish: managing a small but mighty team to produce high-quality, scroll-stopping content. You’ll understand what resonates with our audience, tailor our voice for each platform, and bring creative ideas to life with our wider team.

Growing the community:

Kukoon has big plans, and our customers are at the heart of them. You’ll nurture and grow our social community, developing content themes that inspire, inform, and connect, and building meaningful relationships through influencer and gifted partnerships.

Tracking the wins:

You’ll measure what matters: from reach and engagement to conversions and ROI, and turn insights into action. You’ll report regularly, share what’s working, and tweak what’s not, collaborating with our paid, creative, and email teams to amplify results.

What you'll bring to the table:

Must-Haves

• 5+ years’ experience in Social Media Marketing, ideally in a fast-paced direct-to-customer or eCommerce environment.
• Strong understanding of social platform trends, creator economics, and performance tracking.
• Commercial mindset with a relentless focus on ROI and traffic-driving social campaigns.
• Experience leading a team of dedicated content creators.
• Ability to work autonomously and own a function end-to-end.

Nice-to-Haves

• Experience running TikTok creator campaigns or seeding programs.
• Familiarity with GA4, Shopify, and attribution tools.

What do we offer in return?

• 4 day working week, 6 months per year! Have every Friday off between April and September without using any Annual Leave!
• Experience in a fast paced digital-first company that thrives on continually improving.
• Electric Car onsite charging.
• Enhanced Maternity Pay.
• Generous staff discount - and we mean HUGE!
• Great working culture that values people who work hard, achieve results and like to have a bit of craic doing it.

We are Kukooners

At Kukoon, we’re all about creating a workplace where everyone feels welcome and valued. We know that diverse teams bring fresh ideas, different perspectives, and better results. No matter your background or story, we’d love to hear from you. If there’s anything you need during the application process, just let us know.