Social Media Specialist

Outcomes First Group; Croydon; On-site; GBP 35,000 - 50,000; Full time

Job summary

A prominent online gaming company is seeking a Senior Social Media Specialist to drive engagement and growth through a strategic social media presence. The role focuses on aligning content with marketing goals across platforms, ensuring regulatory compliance. Candidates should possess strong communication skills and a knack for managing multiple projects. The position offers opportunities for career development and includes various employee benefits like health care and dental plans.

Benefits

Comprehensive learning and development programmes

Regular performance feedback

Employee Assistance programme

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Tusker car scheme

Cycle to Work

Retail discounts

Qualifications

• Strong verbal and written communication skills.
• Experience in cross-functional teamwork.
• Expertise in managing multiple projects.
• Attention to detail for high-quality outputs.
• Ability to adapt quickly to changing priorities.
• Knowledge of sports betting markets.
• Experience in online gaming or casino industry.
• Familiarity with gambling regulations.

Responsibilities

• Lead strategic social media initiatives.
• Implement global social media strategies.
• Manage content and campaigns effectively.
• Perform community management with a human approach.
• Analyze performance data and optimize strategies.
• Ensure brand compliance with regulations.
• Develop influencer marketing strategies.

Skills

Communication skills

Project management

Attention to detail

Adaptability

Knowledge of sports betting markets

Customer retention strategies

Job description

The Senior Social Media Specialist will facilitate and execute Betway UK's social media strategy across the region, driving brand engagement, customer acquisition, and retention through compelling content and campaigns focused on popular sports such as football alongside our casino offerings. This role will be pivotal in shaping Betway's voice and presence across platforms, ensuring alignment with brand values and regulatory standards.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Responsibilities

• Strategic leadership across all social media platform.
• Implement the global social media strategy across sports & casino verticals.
• Assist the HOS in expanding Super Group's social ecosystem.
• Align content and campaigns with broader marketing goals and brand positioning.
• Content & Campaign management - utilise productivity tools and smart planning to deliver relevant, timely and engaging content.
• Boosting and paid campaign support to achieve business objectives and KPIs.
• Curate and schedule high-impact content across all platforms (Meta, Snapchat, X, TikTok, YouTube).
• Collaborate with design and wider social media teams to produce engaging multimedia assets.
• Lead real-time and reactive coverage of major sporting events and cultural moments.
• Community Management – Daily ‘fan-first’, human approach to solving problems and nurturing our audience. Working with the Customer Service team to enable an efficient system to resolve issues fast.
• Reporting and tracking KPIs – Collect and analyse performance data to optimise the strategy for maximum performance. Providing actionable recommendations based on insights and expertise to the HOS.
• Stakeholder collaboration with global teams including Marketing, Digital, Social Media and Sponsorship.
• Brand Guardian – work closely with the compliance and legal teams to ensure that output is always compliant with the UK Gaming commission and responsible gaming standards.
• Develop influencer marketing strategies – Liaise with influencers, partnerships and external agencies.
• Maintain brand values, tone of voice and consistency across all social media channels.
• Always uphold and protect Betway's brand integrity.
• Curate and lead social activations around key events.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Qualifications

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations, In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer retention strategies.

Benefits

• We're dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won't go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts