Social Media & PR Manager

YOTEL; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global hospitality brand is seeking a Social Media & PR Manager to enhance its online presence and drive engagement. The successful candidate will manage social media channels, create insightful content, and oversee public relations strategies. Ideal applicants will have extensive experience in social media management, strong writing skills, and a proactive approach to storytelling. This is an excellent opportunity for someone passionate about travel and hospitality, ready to make an impact.

Qualifications

• Extensive experience in social media management, ideally within hospitality or consumer brands.
• Proven ability to manage media relationships and secure coverage.
• Hands-on experience with social media analytics.

Responsibilities

• Manage YOTEL’s global social media presence across all channels.
• Create and curate content that reflects YOTEL’s brand voice.
• Oversee brand influencer strategy and campaigns.
• Draft press releases and manage media inquiries.
• Support corporate announcements and development updates.

Skills

Social media management

Public relations

Strong writing skills

Experience with analytics

Crisis communication knowledge

Job description

We are on the search for a passionate, dynamic and charismatic individual to join us at our London HQ as Social Media & PR Manager.

This is a fantastic opportunity for someone looking for a new challenge in a hands‑on role. You’ll also need to live and breathe our values; be Creative by being playful and inspiring. Being Authentic by always being true to who we are, and by being Smart by delivering results in a clever and effective way.

About the role

The Social Media & PR Manager plays a key role in shaping how YOTEL shows up in the world - building brand awareness, driving engagement, and telling the stories that connect with guests, media, partners, and crew.

This role manages day-to-day social media and PR activity across YOTEL’s channels and brand portfolio, working closely with internal teams, external partners, and agency partners. The ideal candidate is a strong creative, digital native, and proactive storyteller with a finger on the pulse of cultural and travel trends.

More specifically, responsibilities will include the following (not exhaustive list)

• Manage YOTEL’s global social media presence across all consumer and corporate channels.
• Create and curate content that reflects YOTEL’s brand voice, design ethos, and cultural relevance - including leading on social-first photography and short-form video
• Oversee brand influencer strategy and campaigns
• Support development and execution of PR strategies that elevate YOTEL’s brand, leadership, and hotels.
• Manage day-to-day media inquiries, press office activity, and storytelling opportunities.
• Draft press releases, media pitches, briefing documents, and talking points for executives.
• Manage social media presence and content for key leaders (e.g., CEO), ensuring a consistent and strategic executive voice.
• Support corporate announcements, development updates, and company news across owned channels.
• Partner with creative and brand teams to execute campaigns and storytelling moments that reinforce YOTEL’s identity.
• Lead creative process and approvals for hotel marketing teams content capture needs.

Desired Experiences/Skills

• Extensive experience in social media management and/or public relations, ideally within hospitality, lifestyle, travel, or consumer brands.
• Strong writing skills and experience producing high-quality content.
• Proven ability to manage media relationships and secure coverage.
• Hands‑on experience with social media analytics and performance tools.
• Experience managing agencies, creators, and external partners.
• Knowledge of crisis communication is a plus.

About YOTEL

With 23 properties in sought‑after locations globally, YOTEL is for people on the move. People who are experiencing, doing and achieving; Non‑Stop. From buzzing cities to bustling airports YOTEL exists to challenge the status quo of the hospitality industry and deliver a different experience for guests through smart design, creative technology and awesome people. YOTEL is the pit stop for the Non‑Stop.