Social Media Marketing Officer

Smart Move Education Group Ltd; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

A growing education company in London seeks a Social Media Marketing Officer to enhance its digital presence and engage with the community. Responsibilities include crafting content for various platforms, managing daily social media interactions, and analyzing performance metrics. Ideal candidates should possess strong creativity, social media experience, and excellent communication skills. Competitive salary and benefits are offered.

Benefits

Opportunity for professional growth

Collaborative and supportive environment

Competitive salary and benefits package

Qualifications

• Proven experience as a Social Media Specialist or similar role.
• Strong creative skills in content writing and editing.
• Excellent communication skills, both written and verbal.

Responsibilities

• Develop and implement effective social media strategies.
• Create engaging content tailored to each platform.
• Track and analyze performance metrics for social media.

Skills

Social Media Management

Content Creation

Photography

Video Editing

SEO Knowledge

Communication Skills

Organizational Skills

Adaptability

Tools

Meta Business Suite

Canva

Adobe Creative Suite

Hootsuite

Buffer

Job description

Job Title: Social Media Marketing Officer

Location: London

Employment Type: Full-time

About Us

Smart Move Education Group is dedicated to providing high-quality educational services that empower students and institutions alike. We are expanding our marketing team and looking for a creative, motivated and detail-oriented Social Media Marketing Officer to lead our digital presence.

Position Overview

The Social Media Marketing Officer will be responsible for managing Smart Move Education Group’s online presence, crafting engaging content and building meaningful connections with our community across multiple digital platforms. This role is perfect for someone who is both a storyteller and a strategist—able to design original, high-quality content while driving growth and engagement online.

Key Responsibilities

• Develop, plan and implement effective social media strategies to increase brand awareness, engagement, and reach.
• Create compelling, on-brand content including graphics, photos, videos, blogs, and written posts tailored to each platform (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.).
• Manage day-to-day posting, scheduling and monitoring of all social media channels.
• Track and analyze performance metrics (engagement, reach, conversions) and prepare regular reports with insights and recommendations.
• Stay up to date with social media trends, platform updates and industry best practices to keep content innovative and relevant.
• Collaborate with marketing, design, and sales teams to ensure consistent brand messaging.
• Engage with online communities by responding to comments, messages and mentions in a timely, authentic way.
• Support in developing and executing paid campaigns, including social ads, promotions and influencer collaborations when required.

Skills & Qualifications

• Proven experience as a Social Media Specialist, Content Creator or similar role.
• Strong creative skills in content writing, photography and video editing.
• Proficiency in using social media platforms and tools (e.g., Meta Business Suite, Canva, Adobe Creative Suite, Hootsuite, Buffer).
• Basic knowledge of SEO and social media algorithms.
• Excellent communication skills—both written and verbal.
• Strong organizational and time-management abilities to handle multiple projects simultaneously.
• Creative mindset with the ability to adapt quickly to new trends and bring fresh ideas.

Why Join Us?

• Opportunity to shape the digital presence of a growing education group.
• Collaborative and supportive work environment.
• Room for creativity, innovation, and professional growth.
• Competitive salary and benefits package [insert if applicable].

Ready to Make a Difference?

If you're enthusiastic about helping students succeed and thrive in a fast-paced, supportive environment, we would love to hear from you.

Apply today and be a part of something meaningful.