Social Media Manager

Aardvark Swift Recruitment Ltd; Welwyn Garden City; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A recruitment company is seeking a Social Media Manager to own and execute social media strategies for global pop culture brands. The ideal candidate will have over 5 years of experience and excellent skills in content creation and community engagement. This hybrid position offers flexible working arrangements and creative autonomy.

Benefits

Creative autonomy

Flexible working hours

Staff discounts

Qualifications

• 5+ years’ experience in social media management, ideally within consumer brands.
• Strong knowledge of platform-specific best practices.
• Excellent copywriting and content creation skills.

Responsibilities

• Design and deliver organic social media strategies.
• Manage day-to-day posting and audience interaction.
• Monitor and analyze KPIs to refine content.

Skills

Social media management

Content creation

Data analysis

Copywriting

Team management

Job description

Job Title: Social Media Manager
Location: Hybrid, 2/3 days onsite per week - Hertfordshire (commutable from certain parts of London)
Contract: Full-Time, Permanent

About the Role:

In this pivotal position, you’ll own and execute social media strategies that showcase products, amplify campaigns, and cultivate thriving communities across a portfolio of Direct-to-Consumer (D2C) brands. Sitting at the heart of brand engagement, you’ll act as the voice of the audience, blending creativity with data-driven insights to grow reach, sentiment, and loyalty with passionate fanbases.

Key Responsibilities:

• Designing and delivering organic social media strategies aligned with brand values and commercial objectives.
• Building monthly content plans across campaigns, product launches, and seasonal moments.
• Managing day-to-day posting, platform optimisation, and audience interaction across Instagram, Facebook, X/Twitter, and Reddit.
• Acting as the community voice, engaging in comments, DMs, and reactive content opportunities with wit and authenticity.
• Showcasing user-generated content and championing fan creativity.
• Monitoring, reporting, and analysing KPIs to refine content and strategy.
• Leading a cross-functional team, ensuring effective collaboration across marketing and creative.

Ideal Experience:

• 5+ years’ experience in social media management, ideally within consumer brands, gaming, or pop culture.
• Strong knowledge of platform-specific best practices and emerging organic content trends.
• Excellent copywriting and content creation skills with a knack for adapting tone and messaging.
• Data-driven mindset with confidence in reporting and optimisation.
• Passion for visual storytelling and digital culture.
• Experience managing teams and projects within creative or marketing functions.
• A genuine enthusiasm for fandoms, collectables, and internet communities.

Bonus Points:

• Experience with platforms like Discord and Reddit.
• Skills in graphic design or video editing.
• Background working across multiple brands or in a brand-house environment.

What’s on Offer:

• The chance to shape and grow much-loved global pop culture brands.
• Creative autonomy and real ownership of your area.
• Flexible working hours and hybrid arrangements.
• Staff discounts across product ranges.
• A supportive, fast-paced, and fun working culture.