Social Media Manager

Loungers Ltd; United Kingdom; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading hospitality group in the United Kingdom is seeking a Social Media Manager to shape their social strategy, engage with communities, and drive influencer marketing across multiple brands. The ideal candidate should have over 4 years of experience in social media, strong content creation skills, and a passion for social trends. This role offers a dynamic work environment, competitive benefits, and the chance to influence the social narrative across 300+ locations.

Benefits

28 days holiday (including bank holidays)

50% off food at all Lounges, Cosy Clubs and Brightsides

Up to 10% bonus

Pension contribution

24/7 mental health support

Qualifications

• 4+ years in social media roles, ideally in hospitality, lifestyle, or consumer brands.
• Confident in community management and customer engagement.
• Organised and structured, able to own the calendar.

Responsibilities

• Define the role of social within the broader marketing mix.
• Lead the content calendar: plan, schedule, and deliver activity.
• Own daily community engagement across branded handles.

Skills

Content creation and editing (short-form video, copy, basic design)

Community management and customer engagement

Experience managing influencers/creators

Understanding of social KPIs and benchmarks

Passionate about social and trends

Job description

About Us

Loungers is a substantial and growing operator in the UK hospitality sector, operating over 300+ sites in England and Wales across three distinct but complementary brands, Lounges, Cosy Club, and Brightside. Founded in 2002 by three friends who wanted to create a neighbourhood caf-bar that they would want to go to, the Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years. Despite being the fastest growing caf/restaurant group in the Country, Loungers has retained its entrepreneurial spirit and quirky 'Loungey' local community atmosphere.

Purpose of Role

We\'re looking for a Social Media Manager who lives and breathes social. This role is both strategic and hands-on - defining our social approach across platforms, content pillars, and influencer activity, while also creating, editing, publishing, and engaging day-to-day.

The Social Media Manager will own our branded social handles across Loungers, Cosy Club and Brightside, while also coaching and influencing sites to create high-quality local content. It\'s a role that spans strategy, content, community management, and influencer marketing, tying closely with PR and with one eye on how organic social fuels paid.

Key Responsibilities

• Social Strategy
  • Define the role of social within the broader marketing mix, including how we drive awareness, consideration, and conversion.
  • Decide which platforms to prioritise and set content pillars that bring our brands to life.
  • Benchmark against hospitality competitors and best-in-class social brands, setting clear KPIs.
• Content & Publishing
  • Lead the content calendar: plan, schedule, and deliver activity across all brands.
  • Create, edit, and publish content (copy, video, design tweaks).
  • Work with the in-house Studio for larger creative needs.
  • Be responsive and flexible - adapting content plans as opportunities and trends arise.
• Community Management
  • Own daily community engagement across branded handles (comments, DMs).
  • Train and coach site teams to create on-brand, engaging local content.
  • Provide sites with toolkits and templates (via Canva/Bynder/CapCut) to ensure consistency and quality.
• Influencer & Creator Marketing
  • Use content creator marketplaces to brief, recruit, and manage influencers/creators.
  • Ensure influencer activity ladders up to campaign goals and brand positioning.
  • Explore opportunities to amplify UGC through paid (spark ads, boosts).
• Measurement & Effectiveness
  • Define KPIs for social (reach, engagement, follower growth, content performance, site participation).
  • Use benchmarks to measure effectiveness and report back to the business.
  • Ensure social activity ties to wider marketing objectives and brand health.
• CRM
  • Own the CRM calendar
  • Build content that ties in with campaigns and moments
  • Segment the Airship audiences to tailor communications
  • Measure effectiveness and optimise
• Integration with Marketing Team
  • Partner with the PR Manager to align on Owned + Earned storytelling.
  • Collaborate with Paid Media Manager on amplifying organic content into paid.
  • Work with Brand Managers to deliver campaign content, and with Community Lead to showcase local initiatives.

Skills & Experience

• 4+ years in social media roles, ideally in hospitality, lifestyle, or consumer brands.
• Strong track record of content creation and editing (short-form video, copy, basic design).
• Confident in community management and customer engagement.
• Experience managing influencers/creators - from briefing to reporting.
• Understanding of social KPIs and benchmarks, with ability to link activity to awareness, consideration, and conversion goals.
• Passionate about social, trends, and brands - able to spot opportunities quickly and creatively.
• Organised and structured, able to own the calendar, but adaptable to the living, breathing nature of social.
• Comfortable balancing big-picture strategy with hands-on execution.
• Excellent communicator and coach, able to influence site teams and maintain consistency across 300+ venues.

Success in this Role Looks Like

• Our branded social handles grow in reach, engagement, and relevance, with content that feels distinctive and on-brand.
• Sites are supported, trained, and confident in creating high-quality local content.
• Influencer partnerships drive awareness and earned reach, with UGC integrated into campaigns.
• Social activity contributes clearly to wider marketing goals - not just vanity metrics.
• Owned and earned activity works seamlessly with PR, and feeds naturally into paid when required.
• Social becomes a core storytelling channel for Loungers, Cosy Club, and Brightside - both consistent and agile.

What\'s in it for you?

• 28 days holiday (including bank holidays)
• A culture that appreciates ideas and celebrates individuality
• Founder-led business - we might have c300 sites, but we still maintain an entrepreneurial spirit through everything we do
• 50% off food at all Lounges, Cosy Clubs and Brightsides
• Up to 10% bonus
• Pension contribution
• 24/7 mental health support
• Amazing events including LoungeFest - our annual company festival - Christmas parties and more
• We want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we\'d love to have you.