Social Media Manager

Red Bull; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global energy drink company is seeking a Social Media Manager in London to drive the growth of its social media channels. You will create impactful content that resonates with UK culture and engage millions daily across platforms like Instagram, TikTok, and YouTube. Successful candidates will have a proven track record in building online communities and launching new channels.

Qualifications

• Experience delivering millions of views across various social media channels.
• Proven ability to create viral social media content.
• Strong written communication skills and accuracy.

Responsibilities

• Drive the growth of Red Bull UK's social media presence.
• Lead the creative ideation and execution of content.
• Maintain high-quality output across all platforms.

Skills

Creative ideation

Social media analytics

Content creation

Understanding internet culture

Strategic thinking

Tools

YouTube

TikTok

Instagram

Job description

Overview

Red Bull UK is recruiting for a Social Media Manager to be based in London, UK.

You are an experienced internet obsessive that lives and breathes digital culture. You bring a deep understanding of how to craft content and grow channels to attract audiences on a huge scale.

You will be a key pillar in our world-leading social media team; responsible for maximising Red Bull's online reach in the UK. You will develop creative and innovative ideas that drive viewership and engagement with millions of users every single day.

The performance you will deliver is crucial to Red Bull winning the hearts and minds of UK consumers, encouraging them to make Red Bull their energy drink of choice. You will power the growth of Red Bull UK (Instagram, TikTok, YouTube, Strava, Whatsapp, Spotify), our genre-focused channel mix in UK rap and UK gaming culture (Red Bull GMT & Red Bull Gaming Sphere) plus any new channels you wish to launch.

You are confident working on a range of platforms, with a deep understanding of internet culture, social media analytics and how to go viral. You are as comfortable presenting a strategic vision to senior stakeholders, as you are producing social media content that will travel. You will be on the lookout for new channel and project opportunities, using your influence to take advantage of these and ensure Red Bull continues to grow its social media presence in the UK.

In short - you will deliver career-defining social media impact.

Responsibilities

• Grow Organic Reach & Engagement – Drive the growth of Red Bull UK's social media presence across Instagram, TikTok, YouTube, Strava, WhatsApp, and Spotify, along with culturally focused channels like Red Bull GMT and Red Bull Gaming Sphere.
• Develop and Deliver High-Impact Content – Lead creative ideation and execution of innovative social-first content that connects with millions daily and reflects the pulse of UK culture—particularly within music, sport, and gaming.
• Be a Strategic and Creative Force – Present bold social strategies to senior stakeholders, while also delivering hands-on content and campaigns that move fast, engage audiences and generate buzz.
• Manage Budgets, Agencies & Talent – Oversee external partners, agencies and any direct reports, ensuring best-in-class delivery and alignment with business goals.
• Set the Standard – Maintain high-quality output across all platforms. Act as a content quality gatekeeper and tone-of-voice guardian for the UK market.
• Spot New Opportunities – Monitor emerging trends, channels and behaviours - translating them into actionable opportunities for Red Bull UK to stay ahead in culture and content.

Experience

Your areas of knowledge and expertise that matter most for this role:

• Experience delivering millions of views across a high reach network of channels for a publisher, broadcaster, creator or content producer
• Understand and explain what drives organic virality
• Experience of YouTube, TikTok, Instagram
• Experience pitching launching new social media channels
• Ability to ideate and create viral social media content (with examples)
• Proven experience of achieving significant growth for social platforms (with examples)
• Innovative, creative and entrepreneurial mindset - with a hunger to break the internet
• Strong written communication and accuracy, with a keen editorial sense
• Experience in building and nurturing online communities
• Confident in presenting a strategic vision that influences key decision-makers
• Experience in shooting, editing and publishing
• Experience in agency management
• Experience of analytics and reporting
• A determination to experiment and try new things before anyone else

• Travel 20-30%

Location

London, England, United Kingdom