Social Media Manager

BANSI GLOBAL SOLUTIONS LTD; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A dynamic digital marketing firm in London is seeking a creative and strategic Social Media Manager to lead their social media initiatives. The ideal candidate will develop and implement comprehensive strategies, manage day-to-day activities across major platforms, and analyze performance metrics to drive engagement and brand awareness. Strong skills in storytelling and data-driven decision-making are essential for success in this role.

Qualifications

• Experience in social media management and strategy development.
• Strong analytical skills to assess performance metrics.
• Ability to train and mentor team members.

Responsibilities

• Develop and implement social media strategies aligned with business objectives.
• Manage activity across all major platforms.
• Create engaging content that resonates with target audiences.
• Monitor and engage with followers to build communities.
• Track and analyze performance metrics to refine strategies.

Skills

Creativity

Data-driven decision making

Storytelling

Community building

Job description

About the Role

We are seeking a highly creative and strategic Social Media Manager to lead the planning, execution, and optimization of our social media presence across all major platforms. This role is crucial in driving brand awareness, building meaningful connections with our audiences, and generating measurable business impact through innovative content strategies. The ideal candidate is both data-driven and imaginative, with a passion for storytelling, digital trends, and community building.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
• Manage day-to-day activity across all platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and emerging channels.
• Create, curate, and schedule engaging, brand-consistent content that resonates with target audiences.
• Monitor, moderate, and engage with followers, building active communities and fostering positive brand sentiment.
• Collaborate with creative, PR, and marketing teams to ensure integrated campaigns and brand alignment.
• Track, analyze, and report on performance metrics, using insights to refine strategies.
• Oversee paid social advertising campaigns, including targeting, budgeting, optimization, and ROI analysis.
• Stay ahead of industry trends, platform updates, and competitor activity to maximize opportunities.
• Manage influencer partnerships and collaborations to extend brand reach and engagement.
• Train and mentor junior team members or cross-functional staff on social media best practices.