Social Media and Influencer Manager - Home and Clothing - 13 Month Parental Leave Cover

Tesco PLC; Digswell; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company in the UK is seeking a Social Media and Influencer Manager to drive engaging customer-facing content across various channels. The successful candidate will manage social strategy, collaborate with influencers, and oversee agency partnerships to optimize brand visibility. This role offers an exciting opportunity to shape impactful campaigns and contribute to a dynamic marketing team.

Benefits

Annual bonus scheme

25 days of holiday plus personal day

Private medical insurance

Paid maternity and paternity leave

Access to virtual GP services

Qualifications

• Experience in managing social media channels and content strategy.
• Ability to work cross-functionally with internal teams and external agencies.
• Strong understanding of brand tone of voice and KPI measurement.

Responsibilities

• Own the social, influencer and content strategy and planning.
• Manage relationships with social media agencies.
• Oversee strategy and optimization for social media platforms.
• Develop the paid influencer plan and execution.

Skills

Social media strategy

Content creation

Agency management

Influencer partnerships

Job description

Job Overview

We're looking for a Social Media and Influencer Manager to join our Home & Clothing Brand and Marketing team. This is a fantastic opportunity to take ownership of customer‑facing content across our Owned, Earned and Paid social channels—working with influencers, content creators and agency partners to bring our brand to life. As the go‑to expert, you'll shape strategy, deliver standout campaigns, and often take the first step into managing projects or people. Collaborating closely with teams across Tesco, Clothing & Home, you'll play a key role in driving creative, impactful content that connects with millions of customers.

Key Responsibilities

• Ownership of the Social, Influencer and Content strategy and planning.
• Briefing social media agency(s) on brand & seasonal campaigns, product campaigns, and reactive content. Accountable for managing agency RTB's, feedback, output and effectiveness in line with agreed SOW and budgets.
• Management of the social media platforms for Home and/or Clothing including consistent brand TOV, community engagement, security and risk.
• Oversee strategy and content optimisation for all brands for the key Social Media platforms.
• Own the end‑to‑end management of digital content across our social media platforms in partnership with agencies.
• Work with the internal media team and agencies to develop the social paid media allocation for paid campaigns.
• Own and develop the paid influencer plan, content and execution in partnership with agencies.
• Guardianship of brand tone of voice across all influencer marketing content.
• Setting clear KPI's and measurement to track efficiency.
• Managing budgets across agency fees, production and paid media.
• Working cross‑functionally through the broader customer team, product teams and external agencies.
• Following our Business Code of Conduct and always acting with integrity & due diligence.

EEO / Disability Confidence Statement

We are a Disability Confident employer and will generally offer an interview to any applicant who declares they have a disability and meets the minimum criteria for the role. In certain recruitment situations such as high‑volume, seasonal and high‑peak times the employer may wish to limit the overall number of interviews offered to both disabled and non‑disabled people. For more details please consult our disability confident policy.

Benefits

• Annual bonus scheme of up to 20% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• 26 weeks maternity and adoption leave (after 1 year’s service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, and 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) and free access to a range of experts to support your mental wellbeing.