Social & Digital Channel Manager

All; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading racing team in the UK is seeking a Social and Digital Channel Manager to enhance their online presence. This role involves developing data-driven strategies to engage with fans and partners across various platforms. The ideal candidate will be responsible for leading a team focused on producing impactful content and optimizing digital strategies, ensuring alignment with the team's objectives. Exceptional leadership and analytical skills are essential for success in this role.

Qualifications

• Exceptional understanding of content performance through a data-led approach.
• Excellent communication skills.
• Ability to make sound decisions under pressure.

Responsibilities

• Implement a data-first approach to social media strategy.
• Manage and lead the social video team.
• Coordinate content strategy across all platforms.
• Own the Content Roadmap and stakeholder management.
• Work with production teams to ensure efficient content delivery.

Skills

Data-driven decision making

Content strategy development

Social media optimization

Leadership

Analytics tools proficiency

Job description

Overview

We are seeking an experienced and ambitious data-driven Social and Digital Channel Manager to lead and elevate Atlassian Williams Racing's social and digital presence. This role is integral to shaping how we engage with our global fanbase, sponsors, and partners across social media and digital platforms. As the primary voice of Williams Racing, you will develop and implement insight-focused strategies to grow our digital platforms, fan engagement and deliver exciting content that tells the Williams Racing story in an innovative and compelling way.

This is a key role within the team to maximise platform efficiency and success to deliver best-in-class output. The Social and Digital Channel Manager oversees the processes and strategy for all content initiatives. The successful candidate will implement a data-first approach using analytics tools to inform decisions, optimise posting, and understand audience behaviour. Exceptional organisational and leadership skills are also needed to own the day-to-day planning and publishing operations of the team. They will have an excellent understanding of social media best practices, channel optimisation, and current trends. Additionally, that a data-first approach means content is posted consistently, strategically, and unlocks key growth opportunities.

Responsibilities

• Adopt and implement a complete data-first approach to planning and strategy
• Manage and lead social video team inspiring insight-driven content execution expertise
• Assist with day-to-day management of video content output ensuring quality control, key publishing times and stakeholder management
• Coordinate content strategy across web, app & social platforms, using data & insight team, to inform content, platform strategy & audience segmentation
• Own an annual, quarterly, monthly, and weekly view of a Content Roadmap, at varying levels of depth relevant to the stakeholder groups
• Work with production operations to ensure a clear view of plans, ensuring that production hours and skills are allocated appropriately
• Develop plans for large content activations, delivering content briefings, narrative and platform best practice with Content Production team
• Work constantly with Data and Insights team to manage sessions for feedback loops and continual improvement according to performance
• Work with the Data and Insights team to support measurement strategies, including OKRs to be measured and communicated
• Conceptualise and plan marketing content around key moments in the annual calendar
• Collaborate with the wider Marketing team to plan and develop engaging content to increase value for other departments and meet business and brand objectives.

The ideal candidate

The ideal candidate for this role should demonstrate exceptional understanding of content performance through a data-led approach. They will also have excellent communication skills and the ability to make sound decisions and think logically even in high-pressure situations.

They should challenge and seek to continuously improve processes, procedures and protocols related to video and content production at Atlassian Williams Racing. A genuine passion for continuous development and learning, coupled with an enthusiasm for staying abreast of emerging trends and technologies in our industry, is crucial.

Next Step

Please click here to see this role on our own website, and apply.