Shopper Marketing Manager

The Silver Spoon Company; Silver End; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading baking products company seeks a Shopper Marketing Manager. This role involves driving visibility and conversion through innovative shopper campaigns. You'll need experience in shopper marketing, excellent communication, and project management skills. A collaborative approach with internal teams and external agencies is essential to optimize performance and deliver impactful marketing strategies in the retail environment.

Qualifications

• Experience in Shopper Marketing is essential.
• Strong communication skills to engage internal and external stakeholders.
• Ability to solve problems and manage projects effectively.

Responsibilities

• Drive visibility and conversion through shopper marketing.
• Partner with teams to deliver impactful shopper campaigns.
• Manage budgets and analyze ROI for marketing activities.

Skills

Shopper Marketing

Customer engagement

Project management

Communication skills

Analytical skills

Job description

As brand leader, the Silver Spoon Company is the first choice for everyone’s baking and sweetening needs with an extensive range of baking brands, sugars, sweeteners and treats. Part of Associated British Foods, a diversified international food, ingredients and retail group, Silver spoon is a name you can trust & we are as passionate about our people as we are about our products.

To find out more about The Silver Spoon Company please visit our website: www.silverspoon.co.uk

Overview Of Role

Here at The Silver Spoon Company, we are more than just sugar. We have an exciting portfolio of brands that support the Home Baking, Sweetening Treats categories and a vision to become the true home of home baking in the eyes of our customers and consumers. This role will be key in supporting our Commercial team in meeting this vision.

As an inclusive employer we strive to create an environment where everyone can bring their best self to work and be supported to deliver so that we can all celebrate a successful growing business together.

Key Accountabilities

As Shopper Marketing Manager, you’ll be the voice of the shopper within our business. You’ll turn category insights and shopper behaviours into inspiring activation plans across multiple retail environments — from physical stores to digital shelves.

Your work will drive visibility, conversion, and loyalty, bridging the gap between brand strategy and in-market execution, resulting in achieving consumer behaviour change and delivering key KPIs. You’ll partner closely with category, marketing, sales, and external Retailer and agency teams to deliver disruptive and commercially powerful shopper campaigns.

The Right Person

You’ll be experienced in Shopper Marketing, are a self-starter who is passionate about driving growth through customer engagement and activation. A strong communicator who can bring concepts to life and engage both internally and externally to drive inspiration and excitement. Experienced with ROI analysis, budget management and customer communication would also be beneficial to this role. A natural problem solver with exceptional project management, collaboration and stakeholder influencing skills. Demonstrating a balance between creative, future thinking and a focus on optimizing performance through analytical rigor.