SEO Executive

DAZN; Leeds; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading sports streaming service in Leeds is looking for an SEO Executive to define and execute the SEO strategy for DAZN Bet. The role involves collaboration with marketing, product teams, and a focus on organic growth. Ideal candidates will have 2 years of SEO experience and strong analytical skills. Benefits include generous leave, private medical insurance, and learning resources.

Benefits

25 days annual leave

Private medical insurance

Electric vehicle benefit option

Learning and development resources

Qualifications

• Minimum 2 years of experience in a general SEO role.
• Strong analytical skills to work with various data sources.
• Ability to communicate effectively and build relationships.

Responsibilities

• Define the SEO strategy for DAZN Bet.
• Conduct keyword research to support content planning.
• Report on organic search performance to stakeholders.

Skills

SEO tools experience

Analytical skills

Communication skills

Technical SEO knowledge

Tools

Google Search Console

Ahrefs

SEMrush

Google Analytics

Job description

Overview

Department: 77-893 - Subscription - Digital Acquisition Media

Location: UK - Leeds

Why Join DAZN?

As an SEO Executive, you will be a key member of the Organic Media team that sits within DAZN’s Marketing central team with a focus on growing DAZN Bet globally. You will help to run, define and execute the organic acquisition and retention strategy for DAZN Bet using our owned media channels. You will liaise with our regional leads to drive revenue growth across all markets, our SEO Content Lead providing research and content recommendations and with our Product team to improve our SEO visibility globally for bet & casino related search queries.

Responsibilities

• Define the SEO strategy for DAZN Bet
• Work side by side with multiple stakeholders including Marketing, Product, local teams and our DAZN News editorial teams.
• You will conduct keyword research to support content planning and content optimisation for our Bet & Casino products.
• Understand search trends and be able to predict which content will perform well.
• Support optimising written pieces focusing on headings, copy optimisation and internal linking.
• Conduct competitive analysis to discover untapped opportunities.
• Report to key stakeholders about organic search performance
• Manage agency support & define offsite SEO roadmap

Qualifications

• 2 years experience in a general SEO role.
• Experience with SEO tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc.
• Strong analytical ability and experience to work with a variety of data sources.
• Good understanding of technical SEO
• Confident communicator able to build relationships across teams and at all levels with an appetite to challenge convention.
• Keen hunger to learn and excel in a flexible team environment

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.