Senior Social Media Strategist - Sports & Casino Engagement

Betway And Super Group; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading online gaming company is looking for a Senior Social Media Specialist in London. The role involves executing social media strategies to enhance brand engagement and customer retention. You will manage multiple brands and collaborate with various teams to produce engaging content across platforms. Ideal candidates will excel in communication, project management, and have a strong understanding of the sports betting industry. Attractive benefits including health care and career development opportunities are offered.

Benefits

Comprehensive learning and development programmes

Performance Tool for regular feedback

Employee Assistance programme

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Tusker car scheme

Cycle to Work

Retail discounts

Qualifications

• Strong communication skills to convey complex ideas clearly.
• Experience collaborating in cross‑functional teams towards shared goals.
• Ability to manage multiple projects with on‑time delivery.
• Commitment to high-quality output and attention to detail.
• Adaptability to changing environments and priorities.
• In‑depth knowledge of sports betting markets and industry regulations.

Responsibilities

• Lead social media strategy and manage multiple brands.
• Curate and schedule impactful content across platforms.
• Collaborate with design and media teams to create assets.
• Manage community interactions with a fan-first approach.
• Collect and analyze performance data to optimize strategies.
• Ensure compliance with regulations and gaming standards.

Skills

Strong verbal and written communication skills

Ability to manage multiple projects

Expertise in cross‑functional collaboration

Attention to detail

Knowledge of sports betting markets

Understanding of gambling regulations

Experience in customer retention strategies

Job description

A leading online gaming company is looking for a Senior Social Media Specialist in London. The role involves executing social media strategies to enhance brand engagement and customer retention. You will manage multiple brands and collaborate with various teams to produce engaging content across platforms. Ideal candidates will excel in communication, project management, and have a strong understanding of the sports betting industry. Attractive benefits including health care and career development opportunities are offered.