Senior Social Media Manager

Dishoom Limited; City Of London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A vibrant hospitality group in the United Kingdom is looking for a Social Media Manager for a fixed-term role. The ideal candidate will have 3-5 years of experience in social media, a knack for engagement, and a love for food and culture. Responsibilities include managing social media campaigns, creating compelling content, and collaborating across teams. Perks include generous holiday, team events, and a supportive work culture.

Benefits

25 days holiday plus bank holidays

Dishoom Black Card for meals

Subsidised gym and yoga membership

Educational trip to Bombay after 5 years of service

Qualifications

• 3-5 years of experience running social media, preferably in food, drink, or hospitality.
• Proven ability to create engaging content and campaigns.
• Fluency with social tools and analytics.

Responsibilities

• Oversee social media presence with a focus on Instagram and TikTok.
• Collaborate to create a dynamic social calendar supporting marketing strategy.
• Regularly analyze metrics and prepare performance reports.

Skills

Social media management

Content creation

Analytics and reporting

Community engagement

Job description

Overview

Are you a sparky, detailed, big-hearted social media aficionado with a knack for social engagement? Do you have a passion for crafting compelling narratives that captivate audiences? Do you spend your weekends trawling the hottest new places to eat and drink? If this sounds like you, come and be the Social Media Manager at Dishoom. This is a fixed-term maternity cover role (9-12 months).

Responsibilities

• Oversee our presence on all major social media platforms, with a focus on Instagram and TikTok. Create story-led content, playful, social-first tactics, and drive engagement.
• Manage our freelance videographers. Serve as the main point of contact, providing direction and feedback to drive success.
• Collaborate with the broader team to create a dynamic social calendar, supporting the overall marketing strategy and aligning messaging around upcoming initiatives.
• Work closely with Guest Services on community management, helping address customer enquiries, feedback, and concerns. Be the point of escalation for challenging or complicated comments.
• Contribute to photography and videography shoots, providing creative direction where needed and ensuring brand consistency. Maintain relationships with production partners, ensuring high-quality deliverables within budget.
• Be part of a team that creates compelling content in an agile way using an iPhone for photography and videography, resonates with our audience, follows relevant trends, and aligns with our values.
• Craft and edit on-brand copy for all posts across varied platforms.
• Manage social media budgets and optimise spend.
• Curate UGC and manage stories to showcase everything happening in Dishoom cafes.
• Regularly analyse social media metrics and prepare reports to track performance against key objectives.
• Support the Head of PR, Social and Partnerships on an ad hoc basis, suggesting ideas for collaborations and initiatives.

Qualifications & Attributes

• Spent 3-5 years running social media (ideally in food, drink or hospitality) with a track record of building campaigns that land.
• Proven ability to spark engagement and create content that viewers feel moved to like, share, and discuss.
• Natural storyteller with a sharp creative eye and an understanding of what makes imagery and copy resonate.
• Clear, warm communicator who loves collaborating and building cross-team relationships.
• Calm under pressure, able to juggle priorities with good cheer in a fast-paced environment.
• Fluent in social tools and analytics; comfortable using data to inform ideas.
• Hands-on, collaborative, and motivated to create something brilliant with the team.
• A love of food and drink, and ideally curiosity about South Asian culture.
• Experience working with agencies and guiding them with clarity and kindness.
• Tenacious, entrepreneurial, and energized by a creative, non-corporate, heart-led environment.

Benefits & Perks

• Summer festival (Dishoom Family Mela), Christmas party, and other team events.
• Weekly team lunches at Dishoom HQ (Babu House).
• 25 days holiday, plus bank holidays, with extra days off for special events.
• Dishoom Black Card and monthly allowance to treat friends and family to meals.
• Delicious food on shift in our cafés.
• Subsidised gym and yoga membership.
• Discount network for savings on groceries, getaways, and more.
• Strong support for personal development.
• Additional day off to take your child to their first day of school.
• Educational trip to Bombay after 5 years of service.

About Dishoom

Dishoom and Permit Room are managed by a team of Babus led by co-founders Shamil and Kavi Thakrar. The first Dishoom opened in Covent Garden in 2010, and Dishoom now has cafés in London, Edinburgh, Manchester, Birmingham, Brighton, Cambridge and Oxford. It also has delivery kitchens and an online store. The Dishoom team has published several works and contributed to charitable initiatives, including donating meals with every meal served. Working at Dishoom offers a vibrant immersion into Indian cuisine and hospitality; the culture is collaborative and creative, with recognition as one of the UK\'s Top 10 Best Places to Work by the Sunday Times.