Senior Social Media Executive

William Reed; England; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading UK marketing agency is seeking a Senior Social Media Executive to manage and create engaging content for multiple platforms including Instagram, Facebook, and TikTok. This role will involve executing paid social campaigns, analyzing performance metrics, and mentoring junior team members. Ideal candidates will have a strong background in digital marketing with experience in managing budgets and campaigns. A proactive and collaborative approach is essential. This is an exciting opportunity to shape brand strategies and drive engagement.

Qualifications

• Strong experience in managing social media accounts across various platforms.
• Essential experience in managing budget and paid campaigns.
• Experience with video content editing and capturing short-form video.

Responsibilities

• Develop and execute content calendars for social media channels.
• Manage day-to-day operations of social media accounts.
• Conduct A/B testing and monitor campaign performance.

Skills

Social media management

Content creation

Analytical skills

A/B testing

Communication

Tools

Sprout

Adobe Analytics

CapCut

Meta Business Suite

Google Ads

TikTok Ad Manager

Job description

Position: Full time – permanent

Location: Gatwick / London / Brighton / Hybrid

Are you an enthusiastic and confident marketer with demonstrable experience in managing end to end social media campaigns, as well as having experience in planning and executing paid social campaigns? Are you interested in both creating and posting innovative and audience relevant social content, but also really enjoy looking at result, analytics and A/B testing to assist with social media marketing decisions? Are you ready to pass on that experience to others within an exciting and vibrant sector? If so, apply now, as we are looking for a Senior Social Media Executive to play a key role in creating compelling, high-quality content that strengthens our brands for The UK Food & Drink Shows and The London Coffee Festival. You will drive engagement and grow our audiences, whilst passing on your knowledge to our junior team members, helping them to develop.

The UK Food & Drink Shows and The London Coffee Festival are award-winning exhibitions for the food, drink, retail and hospitality sectors, uniting the industries and sharing the latest developments.

Working closely with the Head of Brand, you will manage social channels, edit reels, boost posts, and execute paid campaigns, as well as collaborate with junior members of the team to offer guidance and ensure best practice.

What you’ll be doing:

• Developing and executing an innovative content calendar across Instagram, Facebook, LinkedIn and TikTok aligned with the objectives of The London Coffee Festival and The UK Food & Drink Shows, maximising engagement and reach
• Managing the day-to-day operations of social media accounts, including content scheduling, posting, and audience interaction
• Planning and executing paid social campaigns (Meta, TikTok, LinkedIn) including audience targeting, budgeting, and A/B testing and managing Google Ads campaigns to drive ticket sales, registration and awareness
• Conducting ongoing testing and closely monitoring all spend management, creative and targeting whilst evaluating all accounts
• Analysing social media performance metrics, providing insights to optimise campaigns and inform content creation, as well as reporting on Paid & Organic social media campaigns for Events and Paid Partnerships
• Capturing and editing short-form video content (reels, TikToks, etc.) pre-event and at the events
• Coordinating social media campaigns to promote commercial content for sponsors and partners, ensuring alignment with brand goals
• Identifying and liaising with relevant influencers and content creators for collaborations
• Staying updated on social media trends, platform updates, and industry best practices, sharing recommendations with the team
• Supporting the marketing team by integrating social media activities into broader campaigns and communications plans
• Representing the brand at key events, capturing live content and driving real-time engagement
• Providing guidance and mentorship to the Marketing Executive and Marketing Assistant, ensuring alignment with best practices in social media and content strategy

Requirements

What you’ll need:

• Strong experience of working across multiple digital and social platforms and a solid understanding of digital marketing best practices and emerging trends, including how to tailor these to different platforms, events and audiences
• Experience managing the day-to-day operations of social media accounts, including content scheduling, posting, audience interaction and analytics
• Experience managing budget and paid campaigns across Meta Business Suite and Google Ads is essential and TikTok Ad Manager is desirable
• Experience in A/B testing and managing Google Ads campaigns
• Experience with social scheduling software (e.g. Sprout) and video content editing software is essential; knowledge of Adobe Analytics & CapCut is desirable
• Experience capturing and editing short-form video content
• Excellent organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlines
• Imagination and a genuine interest and proven talent for crafting fresh, engaging content that captivates and converts
• An enthusiastic, self-motivated and proactive approach with fantastic teamwork and collaboration skills
• Excellent communication skills, both written and verbal – and the ability to network and confidently communicate with stakeholders at all levels
• Exceptional attention to detail and fantastic copywriting skills
• Experience mentoring or working closely with junior members of the team is desirable (or an ability and willingness to do this)
• Proficient IT skills including MS Office (Word, Excel, PowerPoint, Outlook, etc)
• A willingness to travel and attend UK industry events and visit clients to capture content