Senior Sales Development Representative

Novum Global; City Of London; Remote; GBP 80,000 - 100,000; Full time

Job summary

A leading legal tech company in London is seeking a Sales Development Representative to engage law firms and qualify leads. This role is ideal for someone who thrives in a fast-paced environment and aims to progress into Account Executive positions. The ideal candidate will have strong communication skills and experience in sales. The position offers a competitive salary package and the chance to impact a growing organization.

Benefits

Competitive base salary + commission

Clear progression path

Collaborative learning culture

Qualifications

• 1+ years in a sales-focused role, preferably SaaS or legal-tech.
• Ability to explain complex products clearly.
• Self-motivated and driven by measurable goals.

Responsibilities

• Conduct outbound prospecting through various channels.
• Qualify inbound leads based on fit and needs.
• Maintain accurate records of prospect interactions.
• Achieve and exceed monthly KPIs.

Skills

Sales experience (SDR, BDR, inside sales)

Strong communication skills

Proactive prospecting

Organisational skills

Tools

CRM tools (Salesforce, HubSpot)

Job description

Role Overview

The Sales Development Representative will be responsible for identifying, engaging, and qualifying prospective law firm clients. This is a critical, high-visibility role ideal for someone who thrives in a fast-paced SaaS environment, enjoys consultative conversations, and wants to break into legal tech sales.

You will partner closely with Account Executives to develop outreach strategies, run targeted lead generation campaigns, and ensure a healthy flow of qualified opportunities.

Key Responsibilities

• Conduct outbound prospecting through email, phone, LinkedIn, and events to engage potential law firm clients.
• Qualify inbound leads and determine fit based on firm size, pain points, and needs.
• Execute structured outreach sequences and track progress in the CRM.
• Work closely with Account Executives to schedule discovery meetings and create high-quality sales opportunities.
• Research target firms, decision-makers, and industry trends to personalise outreach.
• Maintain accurate and detailed records of all prospect interactions and pipeline stages.
• Achieve and exceed monthly KPIs for outreach volume, meetings booked, and opportunities created.
• Represent company with professionalism and a deep understanding of our value proposition.
• Contribute ideas to improve outreach messaging, cadences, and lead-generation strategies.

Required Skills & Experience

• 1+ years in a sales-focused role (SDR, BDR, inside sales) — SaaS or legal-tech preferred, but not required.
• Strong communication skills, both written and verbal.
• Comfortable with high-volume outreach and proactive prospecting.
• Ability to understand complex products and explain them clearly.
• Highly organised with strong attention to detail.
• Self-motivated, resilient, and driven by measurable goals.
• Experience using CRM tools (Salesforce, HubSpot, or similar).

Nice-to-Have

• Experience selling into professional services or law firms.
• Familiarity with business development.
• Previous exposure to legal tech, SaaS, or B2B enterprise sales.

What the role offers

• Competitive base salary + commission structure.
• Clear progression path into Account Executive roles.
• Opportunity to join a high-growth legal tech company in scale-up mode.
• Collaborative culture focused on learning and development.
• Remote-first environment with flexibility and autonomy.
• Chance to make an outsized impact on a product used by leading law firms around the world.