Senior Product Marketing Manager

Sage; Greater London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading software firm in London is seeking a Senior Product Marketing Manager to localise and launch products in the UK market. This role involves collaborating with various teams to drive product adoption and revenue growth. The ideal candidate should have experience in SaaS or financial software, strong communication skills, and proficiency in generative AI. The position offers hybrid working arrangements, making it suitable for those looking to balance work and personal commitments.

Benefits

Comprehensive health, dental and vision coverage

Work away scheme for up to 10 weeks a year

On-going training and professional development

Paid 5 days yearly to volunteer

Flexible work patterns

Qualifications

• Experience in SaaS or financial software product marketing is ideal.
• Proven ability to tailor strategies to local market context.
• Demonstrated success in launching products that deliver results.

Responsibilities

• Localise global product positioning for UK customers.
• Lead UK product launches and go-to-market campaigns.
• Create sales and partner enablement materials.
• Gather market insights to inform strategy.

Skills

Experience in product marketing

Understanding of UK market

Strong storytelling and communication skills

Proficiency in generative AI tools

Strong analytical skills

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree preferred

Job description

Senior Product Marketing Manager

At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. In this role, you’ll have the opportunity to shape the UK’s adoption of Sage’s next-generation, AI-powered solutions and make a tangible impact on how businesses grow and operate. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.

We’re looking for a Product Marketing Manager, UK to help shape how we bring Sage’s AI-first accounting, finance, operations, and HR & payroll offerings to the UK market. This role will be instrumental in driving the success of the Sage Intacct ecosystem of solutions, adapting global strategies to local market needs, and ensuring our products truly resonate with UK businesses.

Reporting to the Director, Product Marketing International, you’ll be at the heart of go-to-market strategy, leading launches, developing impactful messaging, and representing the voice of the UK customer. You’ll collaborate with global product marketing, routes to revenue, regional sales, enablement, and performance marketing teams to drive adoption, demand, and revenue growth.

Location - Hybrid, 3 days per week out of London or Winnersh Office.

Key Responsibilities

• Localising global product positioning, messaging, and value propositions to reflect UK customer needs, regulations, and business practices.
• Leading UK product launches and collaborating on go-to-market campaigns that deliver measurable impact.
• Creating customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.
• Equipping sales teams with competitive intelligence, objection-handling guidance, and product insights.
• Building strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.
• Gathering and analysing customer, market, and competitor insights from the UK market to inform strategy and influence the global roadmap.
• Acting as the voice of the UK customer, ensuring product-market fit and local relevance.
• Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.

What We’re Looking For

We’re seeking a strategic, collaborative, and insight-driven marketer who can blend global direction with local expertise.

• Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.
• A deep understanding of the UK market, with a proven ability to tailor global strategies to local context.
• Strong storytelling, communication, and writing skills.
• Proficiency in generative AI tools and an understanding of AI/ML concepts.
• Demonstrated success developing go-to-market strategies and launching products that deliver results.
• A collaborative mindset, capable of working effectively across global and regional functions.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

Your benefits

Benefits video – https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Function: Global Product Marketing

Country: United Kingdom

Office Location: London; Winnersh

Work Place type: Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [e-mail].

Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.