Senior PPC Strategist — Lead High-ROI Paid Search

Benefact Group plc; Eastleigh; On-site; GBP 27,000 - 34,000; Full time

Job summary

A leading financial services group in Eastleigh is seeking a Senior Pay-Per-Click Executive to lead PPC strategies. This role involves optimizing campaigns across various platforms and requires strong knowledge of digital marketing. Candidates should have proven PPC management experience and excellent copywriting skills. The company offers a collaborative culture and a range of benefits, including 28 days leave and a bonus scheme.

Benefits

28 days annual leave plus bank holidays

Bonus scheme

Support for professional qualifications

Paid time off for volunteering

Qualifications

• Knowledge of digital marketing principles and theory.
• Ability to manage time and meet deadlines.
• Excellent copywriting skills with a focus on conversion.

Responsibilities

• Lead planning and optimisation of PPC campaigns.
• Conduct keyword research and audience segmentation.
• Monitor campaign performance and adjust strategies.

Skills

Digital marketing principles

Copywriting skills

Time management

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Job description

A leading financial services group in Eastleigh is seeking a Senior Pay-Per-Click Executive to lead PPC strategies. This role involves optimizing campaigns across various platforms and requires strong knowledge of digital marketing. Candidates should have proven PPC management experience and excellent copywriting skills. The company offers a collaborative culture and a range of benefits, including 28 days leave and a bonus scheme.