Senior PPC Lead – Mobile Retail Performance

AO RETAIL LIMITED; Bolton; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading retail company in Bolton is seeking a Senior PPC Executive to enhance their campaigns in the mobile sector. This role involves building and optimizing PPC campaigns, analyzing performance data, and ensuring spend efficiency on platforms like Google Ads and Microsoft Ads. Candidates should have hands-on experience with PPC management, strong analytical skills, and the ability to communicate insights clearly. Competitive benefits include 25 days of holiday, a pension scheme, and health & wellbeing perks.

Benefits

25 days of holiday plus bank holidays

5% pension contribution matched by AO

VIP access to AO Arena

Discounted gym membership

Enhanced family leave

Paid volunteer days

On-site free parking and breakfast

Qualifications

• Hands-on experience managing PPC campaigns in Google Ads and Microsoft Ads.
• Strong analytical skills and proficiency in Excel.
• Excellent organisational abilities and multitasking skills.
• Excellent communication skills to build relationships and explain performance.
• Curiosity and adaptability to learn new PPC trends.

Responsibilities

• Build and optimise PPC campaigns across Google Ads and Microsoft Ads.
• Analyse CTRs, CPAs, and conversion rates using Looker Studio and Excel.
• Maintain spend efficiency and keyword relevancy.
• Create compelling ad copy and test headlines and descriptions.
• Monitor market trends and competitor activity.

Skills

Managing PPC campaigns

Analytical skills

Proficiency in Excel

Organisational abilities

Communication skills

Adaptability

Tools

Google Ads

Microsoft Ads

SA360

Looker Studio

Job description

A leading retail company in Bolton is seeking a Senior PPC Executive to enhance their campaigns in the mobile sector. This role involves building and optimizing PPC campaigns, analyzing performance data, and ensuring spend efficiency on platforms like Google Ads and Microsoft Ads. Candidates should have hands-on experience with PPC management, strong analytical skills, and the ability to communicate insights clearly. Competitive benefits include 25 days of holiday, a pension scheme, and health & wellbeing perks.