Senior Performance Marketing Manager

Better placed recruitment; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading ecommerce recruitment firm is seeking a Senior Performance Marketing Manager in the UK. In this fast-paced role, you will lead the development of a multi-channel digital marketing strategy, focusing on performance and budget management. The ideal candidate will have proven leadership experience in performance marketing, particularly in high-growth ecommerce settings. Strong analytical skills with experience managing significant marketing budgets are essential. This position offers an exciting opportunity to significantly impact the company's goals.

Qualifications

• Proven leadership in performance marketing within a high-growth ecommerce or DTC environment.
• Strong commercial and analytical acumen with a clear focus on key performance metrics.
• Experience managing £multi-million annual marketing budgets.

Responsibilities

• Lead the development of an integrated digital marketing strategy.
• Align media activity with seasonal trading plans.
• Drive performance through data-led decision making.
• Develop multi-touch attribution models for campaign effectiveness.
• Report on key KPIs including traffic volume and ROAS.
• Manage a marketing executive for email channels.
• Act as a brand ambassador for the company.

Skills

Leadership in performance marketing

Analytical acumen

Commercial awareness

Managing large budgets

Job description

We are delighted to be partnering with a much loved ecommerce brand in their search for a Senior Performance Marketing Manager.

This is a fast-paced trading environment and the successful candidate will enjoy getting their sleeves rolled up and stuck in!

The role:

• Lead the development and delivery of an integrated, multi-channel digital marketing strategy across PPC, paid social, affiliates and email channels.

• Align media activity with seasonal trading plans and promotional calendars, working closely with the Ecommerce, Buying, and Merchandising teams.

• Drive performance through analytical rigour and data-led decision making, enhancing efficiency across the marketing funnel.

• Develop and maintain multi-touch attribution models to accurately assess campaign effectiveness.

• Own and report on key KPIs: traffic volume, ROAS, CAC, and LTV.

• Manage a marketing executive responsible for the email channels.

• Act as a brand ambassador, upholding the company’s vision, mission, and values in all professional conduct.

• Collaborate effectively with colleagues to support team and company goals, maintaining high standards of behaviour.

The Person:

• Proven leadership in performance marketing within a high-growth ecommerce or DTC environment.

• Strong commercial and analytical acumen, with a clear focus on ROAS, COS%, CAC, LTV, and driving bottom-line impact.

• Experience managing £multi-million annual marketing budgets with full funnel oversight.

For much more information please apply immediately.