Senior Performance Analyst

Olive Jar Digital; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading digital marketing agency in the United Kingdom is seeking a Digital Performance Analyst to enhance user engagement and optimize digital performance. The successful candidate will analyze data, implement optimization initiatives, and report insights to stakeholders. Key skills include proficiency in Google Analytics, data visualization tools like Power BI, and a strong analytical mindset. This role promises to be integral to driving data-informed decisions and improvements in performance metrics.

Qualifications

• Proficient in web analytics tools, primarily Google Analytics.
• Skilled in data visualization with tools like Looker Studio and Power BI.
• Knowledge of SQL and strong analytical skills for data interpretation.

Responsibilities

• Monitor performance of digital assets and identify areas for improvement.
• Ensure accurate Google Analytics tracking.
• Present insightful reports to stakeholders for decision-making.

Skills

Web Analytics Expertise

Data Visualization

Data Analysis

Problem Solving

Collaboration

Communication

Tools

Google Analytics

Looker Studio

Power BI

SQL

Job description

About the Role

We are seeking a Digital Performance Analyst to join our team and play a key role in optimizing user engagement, conversion, and overall digital performance. This role requires a sharp analytical mind, strong technical skills, and the ability to translate insights into actionable recommendations for stakeholders.

Key Responsibilities

• Monitor the performance of digital assets in a timely and accurate manner, identifying trends and areas for improvement.

• Ensure robust Google Analytics (GA) tracking that reflects current release status.

• Create and present insightful reports to stakeholders, enabling informed decision-making and continuous service improvement.

• Drive optimization initiatives to enhance user engagement, conversion rates, and overall digital performance.

Technical Skills & Experience

• Web Analytics Expertise: Proficient in tools like Google Analytics.

• Data Visualization: Skilled in Looker Studio, Power BI, or other visualization tools (essential).

• Data Analysis: Knowledge of SQL and strong analytical skills for interpreting complex datasets.

• Problem Solving: Ability to identify issues and implement effective solutions to achieve business goals.

• Collaboration: Experience working with developers, research, and UX teams to align digital strategies with organizational objectives.

• Communication: Strong ability to convey insights and recommendations clearly to stakeholders.