Senior Paid Social Lead: Strategy, Growth & Creative Impact

Smile Digital Talent Ltd; Manchester; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A prominent digital talent consultancy in Manchester is looking for a Senior Paid Social Manager to lead strategy and execution of paid social campaigns across multiple platforms including Meta and TikTok. In this hybrid role, you will be responsible for optimizing high-impact campaigns while shaping the paid social function within the company. The ideal candidate has experience in performance marketing, strong client-facing skills, and a passion for both creative and data-driven decision-making. This role offers significant influence and growth opportunities.

Benefits

Autonomy to test and innovate

Exposure to major brands

Collaborative environment

Qualifications

• 3-5 years of hands-on paid social experience, agency preferred.
• Solid understanding of audience layering and campaign structure.
• Ability to track and report decisions based on data.

Responsibilities

• Develop paid social strategies based on insights and needs.
• Manage campaigns across various platforms end to end.
• Execute and optimize daily campaigns and budget pacing.

Skills

Paid social experience

Fluent in Meta Ads Manager

Understanding of full-funnel campaign structure

Comfortable managing budgets

Client facing skills

Tools

GA4

UTMs

Job description

A prominent digital talent consultancy in Manchester is looking for a Senior Paid Social Manager to lead strategy and execution of paid social campaigns across multiple platforms including Meta and TikTok. In this hybrid role, you will be responsible for optimizing high-impact campaigns while shaping the paid social function within the company. The ideal candidate has experience in performance marketing, strong client-facing skills, and a passion for both creative and data-driven decision-making. This role offers significant influence and growth opportunities.