Senior Meta Ads Specialist - Gambling & Comparison Sites

CV Consulting Ltd; England; Remote; GBP 50,000 - 55,000; Full time

Job summary

A leading performance marketing business is seeking a Senior Meta Ads Specialist to manage high-value campaigns in the gambling sector. The role involves optimising Meta Ads strategies, compliance management, and driving campaign performance. Candidates should have over 4 years of experience in Meta Ads, particularly in gambling or iGaming. This position offers remote work with occasional travel and a competitive salary in a dynamic environment.

Benefits

Competitive salary

Remote work with occasional travel

Lead strategies in a high-growth environment

Qualifications

• 4+ years' experience managing high-budget Meta Ads campaigns.
• Proven track record in gambling, sports betting, or iGaming advertising.
• Strong analytical skills and budget management expertise.

Responsibilities

• Audit and analyse existing Meta Ads campaigns to identify growth opportunities.
• Design and implement strategies to improve CPA and ROAS.
• Build and optimise paid social campaigns across Meta placements.

Skills

Meta Ads campaign optimisation

Compliance management

Scaling strategies

Analytical skills

Job description

Overview

Senior Meta Ads Specialist - Gambling & Comparison Sites
Location: Remote (occasional travel if required)
Contract Type: Full-time / FTC Contract / Freelance
Salary: £50-55k

We are working exclusively with a leading performance marketing business in the online gambling and iGaming sector to recruit a Senior Meta Ads Specialist. This is a unique opportunity to take ownership of high-value campaigns in a competitive, fast-moving vertical where every click counts.

This role will suit a hands-on, results-driven performance marketer with a proven track record in Meta Ads campaign optimisation, compliance management, and scaling strategies - particularly within the gambling and comparison site niches.

The Opportunity

You\'ll lead the full campaign lifecycle - from deep-dive audits to high-level strategy, from creative direction to ROI-driven optimisation. You\'ll also act as a key advisor on compliance, split testing, and audience targeting to ensure every penny spent delivers maximum impact.

Responsibilities

• Audit and analyse existing Meta Ads campaigns, accounts, and creatives to identify growth opportunities.
• Design and implement strategies to improve CPA, ROAS, and FTD acquisition volumes.
• Build, optimise, and scale paid social campaigns across Facebook, Instagram, and Meta placements.
• Develop and run structured split-testing frameworks for creatives, targeting, placements, and landing pages.
• Ensure all ads and messaging meet Meta gambling compliance and ASA guidelines.
• Translate campaign data into actionable insights to guide future optimisation.

Qualifications

• 4+ years\' experience managing high-budget Meta Ads campaigns.
• Proven track record in gambling, sports betting, or iGaming advertising.
• Experience in comparison site marketing.
• Advanced knowledge of Meta gambling ad policies, campaign scaling, and A/B testing.
• Strong analytical skills and budget management expertise.

Desirable Extras

• Multi-GEO campaign experience.
• CRM retargeting and remarketing expertise.
• Experience with affiliate marketing, CPA models, and conversion funnel optimisation.

Why Apply

• Work remotely with occasional travel.
• Competitive salary/day rate.
• Lead both strategy and hands-on delivery in a high-growth environment.