Senior Marketing Planning Manager

March Personnel; Ottershaw; On-site; GBP 100,000 - 125,000; Full time

Job summary

A recruitment agency in the UK is seeking a Senior Marketing Planning Manager to lead strategic marketing investment planning and analysis across Europe. This position involves driving efficiency and ROI using advanced analytics and collaboration with cross-functional teams. Ideal candidates should have over 7 years of experience in marketing analytics and investment management, as well as strong skills in data analysis, Power BI, and communication. The role offers generous benefits, including holiday entitlements and subsidized meals.

Benefits

Generous holiday entitlement

Staff sales discount

Subsidized staff restaurant

Onsite parking

Free shuttle bus service

Qualifications

• 7+ years of experience in marketing analytics, investment management, or governance roles.
• Advanced data analysis and storytelling skills.
• Strong stakeholder management and communication ability.

Responsibilities

• Lead end-to-end governance of marketing investment from planning to performance review.
• Manage and optimize investment and performance data across finance, ERP, and media systems.
• Deliver senior-level reporting and insights via dashboards.

Skills

Marketing analytics

Investment management

Governance roles

Data analysis

Stakeholder management

Communication ability

Power BI

Excel

Dashboarding

AI-driven analytics

Tools

Power BI

Excel

SQL

Python

ERP Systems (SAP, NERP)

Job description

Position : Senior Marketing Planning Manager

Location : Chertsey

Salary : On Application

Duration : Ongoing

Hours : Monday-Friday, 9am-5 : 30pm

Overview of a Senior Marketing Planning Manager

As a Senior Marketing Planning Manager, you will lead strategic marketing investment planning, governance, and performance analysis across a European region. This role focuses on driving efficiency, ROI, and best-practice execution through robust KPI frameworks, advanced analytics, AI-driven insights, and strong cross-functional collaboration with Marketing, Finance, and regional teams.

Responsibilities of a Senior Marketing Planning Manager

• Lead end-to-end governance of marketing investment, from planning and approvals through to performance review and optimisation
• Own business case development, KPI frameworks, ROI measurement, and performance calibration
• Deliver senior-level reporting and insights via dashboards and data visualisation tools
• Manage and optimise investment and performance data across finance, ERP, and media systems
• Act as subject matter expert for AI-driven analytics, forecasting, and insight generation
• Partner cross-functionally to improve efficiency, eliminate duplication, and drive value
• Manage and develop junior analysts, ensuring strong governance, capability, and delivery

Key competencies of a Senior Marketing Planning Manager

• 7+ years’ experience in marketing analytics, investment management, or governance roles
• Advanced data analysis and storytelling skills
• Strong stakeholder management and communication ability
• Proven experience with Power BI, Excel, and dashboarding
• Experience using AI / LLMs to enhance analytics and decision-making
• ERP system experience (SAP, NERP or equivalent)
• SQL and / or Python knowledge (advantageous)

Benefits

• Generous holiday entitlement, plus additional birthday leave and bank holidays.
• Staff sales discount, Reward Plus shopping discount, and volunteering days.
• Government pension auto-enrolment and pension contribution from 12 weeks.
• Subsidized staff restaurant, onsite parking, and free shuttle bus service (from Weybridge & Woking Station)

Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.

March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Consultant – Charlie Shepherd