Senior Marketing Manager - High-Growth Legal Expo (Hybrid)

Lipton Media; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media events company is seeking a Senior Marketing Manager to lead marketing efforts for their flagship legal expo, attracting over 5,000 attendees. This role involves planning digital marketing campaigns, managing promotional materials, and enhancing the online presence of the business. The ideal candidate has over 3 years of experience in event marketing, particularly with large-scale exhibitions, and possesses a solid understanding of the digital media landscape. The position offers a hybrid working model based in London.

Qualifications

• 3+ years in event marketing, ideally for large-scale exhibitions.
• Solid understanding of digital media landscape.
• Strong experience in insight development and audience segmentation.

Responsibilities

• Plan and deliver cross-channel digital marketing campaigns.
• Assist with design, production, and distribution of promotional materials.
• Write and proof copy for various marketing platforms.
• Enhance online presence using digital channels.
• Manage and segment data for improvement.
• Analyze and evaluate marketing campaigns.

Skills

Event marketing experience

Digital media understanding

Strategic mindset

Quick learner

Insight development

Audience segmentation

Verbal and written communication

Microsoft Office proficiency

CRM system experience

Website CMS knowledge

Marketing performance metrics understanding

Job description

A leading media events company is seeking a Senior Marketing Manager to lead marketing efforts for their flagship legal expo, attracting over 5,000 attendees. This role involves planning digital marketing campaigns, managing promotional materials, and enhancing the online presence of the business. The ideal candidate has over 3 years of experience in event marketing, particularly with large-scale exhibitions, and possesses a solid understanding of the digital media landscape. The position offers a hybrid working model based in London.