Senior Marketing Manager, Africa

Remitly; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global financial services provider is seeking a Senior Marketing Manager to lead marketing programs aimed at driving growth in Africa. The ideal candidate should have at least 10 years of marketing experience, with a proven track record in localised marketing campaigns targeted at African and South Asian audiences. Key responsibilities include managing a multi-million pound marketing budget, coordinating with global teams, and executing community and influencer marketing programs. The position requires travel to the United States quarterly.

Benefits

Paid Vacation Days

Health insurance

Commuter benefit

Employee Stock Purchase Plan (ESPP)

Mental Health & Family Formation Benefits

Continuing education benefits

Qualifications

• 10 years of marketing experience, with 5 years in strategic roles.
• Experience delivering campaigns targeting Africa and South Asia.
• Ability to travel quarterly required.

Responsibilities

• Lead marketing strategies for growth and brand awareness.
• Coordinate with global teams to localise marketing.
• Manage a multi-million pound marketing budget.

Skills

Marketing to African diaspora

Cross-functional collaboration

Community and influencer marketing

Localised campaign execution

Job description

Job Description

At Remitly we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011 we’ve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money and ensuring true peace of mind. Whether it’s supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we’re not just here to move money – we’re here to move our global customers forward. We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that’s you and you’re ready to do the most meaningful work of your career, we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role

As Senior Marketing Manager you will lead strategic marketing programs that drive growth and brand awareness for Remitly with a key focus on delivering growth for our African business. You’ll collaborate with internal teams and external partners worldwide to develop high‑impact initiatives that align with our business objectives and brand values.

You Will

• Bring deep hands‑on experience marketing to African diaspora and local audiences with strong cultural fluency across multiple major African markets and regions. You’ll be comfortable operating across diverse countries and cultural contexts globally.
• Coordinate with the US, EMEA & APAC teams to build and execute localised growth marketing strategies that drive brand awareness, acquisition, and insights for key audiences such as money senders to Africa. Own the go‑to‑market strategy process end‑to‑end, considering customer and competitive journeys, localisation needs, and tailored offers.
• Take a 01 approach in building and scaling marketing programs: testing, iterating, and establishing playbooks in markets where we are at early stages of growth.
• Collaborate with the Business Management teams to identify key opportunities and customer segments across African markets and beyond, then partner with agencies to plan, buy, and execute campaigns that deliver business outcomes.
• Build and execute both brand and performance‑led marketing campaigns across multiple markets focusing on awareness, new customer growth, and engagement through channels including TV, OOH, influencers, digital, and community.
• Have a proven ability to execute community and influencer marketing programmes, especially for African audiences, including negotiations, ambassador programmes, events, sponsorships, and brand partnerships.
• Develop a receive‑side marketing presence in Africa and beyond, building awareness and trust in key markets while ensuring close integration with global and send‑side efforts.
• Measure and report on overall marketing performance as well as granular brand and performance marketing activity, working closely with Analytics and Consumer Insights.
• Manage and optimise a multi‑million pound marketing budget for maximum impact.

You Have

• 10 years of experience in Marketing with at least 5 years experience in a go‑to‑market planning or strategic marketing role.
• Track record of delivering localised campaigns and offers to market targeting the Africa and South Asian audiences.
• Highly proficient in operating in a cross‑functional setting and leading with influence, bringing together diverse perspectives and expertise toward shared outcomes.
• Ability to travel to the United States and assigned regions required. Expected travel will be quarterly.

Our Benefits

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Formation Benefits
• Continuing education and corridor travel benefits

Our Connected Work Culture: Driving Innovation Together

At Remitly we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in‑person collaboration where ideas ignite and challenging problems find solutions faster. For corporate team members we have an in‑office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team’s specific needs. These intentional in‑office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E‑Verify Employer

At Remitly we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates in full compliance with applicable laws and regulations.

Remitly is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive environment for all employees.