Senior Marketing Manager

Guardian News and Media Limited; City of Westminster; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading media organization in the United Kingdom is seeking a Senior Marketing Manager to drive brand awareness and reader engagement through strategic marketing plans and campaigns. The ideal candidate will possess extensive experience in team management, campaign creation, and brand development. This fixed-term role involves leading a team, managing budgets effectively, and collaborating closely with various departments to achieve marketing goals. The company offers a supportive and inclusive environment for all employees.

Benefits

30 days annual leave plus bank holidays

Generous pension scheme

Private healthcare

Life cover

Income protection

Employee wellbeing platform

Cycle to work scheme

Corporate gym membership

Volunteering days

Qualifications

• Extensive experience in successful team management.
• Experience in creating and managing high profile above the line campaigns.
• Exceptional creative judgement and agency management experience.
• Ability to apply consumer insight effectively.
• Brand management and development experience.

Responsibilities

• Deliver strategic marketing plans to enhance brand awareness.
• Manage team motivation and development along with training.
• Work with the Head of Brand on brand strategy delivery.
• Lead marketing campaigns and oversee their effectiveness.
• Handle budget accountability to improve cost efficiency.

Skills

Team management

Campaign management

Creative judgement

Agency management

Consumer insight application

Brand management

Product knowledge

Job description

We are now looking for a Senior Marketing Manager (Brand) to join the team for a 12 month fixed term contract. The Senior Marketing Manager will be responsible for delivering best in class brand and awareness marketing in support of annual reader engagement and revenue targets.

This role is accountable for delivery of strategic marketing plans and campaigns to keep the Guardian top of mind with existing and prospective audiences in order to meet annual reader engagement and revenue targets. Includes raising product awareness and consideration, supporting efficient customer acquisition and retention, along with protecting and maintaining the brand globally. Manage team by motivating and developing them along with setting them up with relevant training plans and allocating time for quarterly check-ins. Work closely with the Head of Brand & Support Marketing on the delivery of our multi-year brand strategy, incorporating creative briefing and strategy, media planning and delivery, and partnerships. Work closely with the wider MRR department and P&L owners to devise effective marketing strategies & lead the delivery of awareness marketing campaigns. Oversee campaign planning, activation and optimisation across a range of activities promoting the master brand and other products or business areas. Lead insightful campaign reporting and evaluations, ensuring identified areas for improvement are actioned and drawing clear lines of impact into audience and revenue growth. Budget accountability for relevant areas - driving costs down and effectiveness up in collaboration with the finance team.

Responsibilities

• Accountable for delivery of strategic marketing plans and campaigns to keep the Guardian top of mind with existing and prospective audiences in order to meet annual reader engagement and revenue targets.
• Raising product awareness and consideration, supporting efficient customer acquisition and retention, along with protecting and maintaining the brand globally.
• Manage team by motivating and developing them along with setting them up with relevant training plans and allocating time for quarterly check-ins.
• Work closely with the Head of Brand & Support Marketing on the delivery of our multi-year brand strategy, incorporating creative briefing and strategy, media planning and delivery, and partnerships.
• Work closely with the wider MRR department and P&L owners to devise effective marketing strategies and lead the delivery of awareness marketing campaigns.
• Oversee campaign planning, activation and optimisation across a range of activities promoting the master brand and other products or business areas.
• Lead insightful campaign reporting and evaluations, ensuring identified areas for improvement are actioned and drawing clear lines of impact into audience and revenue growth.
• Budget accountability for relevant areas - driving costs down and effectiveness up in collaboration with the finance team.

Qualifications

• Extensive experience in successful team management
• Extensive experience in creating and managing high profile above the line campaigns that meet business objectives
• Exceptional creative judgement
• Experience of effective agency management
• Ability to demonstrate an understanding and application of consumer insight
• Brand management & development experience
• Comprehensive brand and product knowledge

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process, in order to perform your best. Please let us know if there are any changes we could make to help your application, this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact Karen Walter on to discuss further so we can work with you to support you through your application.

Benefits at the Guardian

You’ll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back, which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.

You are entitled to private healthcare, life cover, income protection, and eye tests. You can also opt in to dental insurance.

We have enhanced maternity, paternity, adoption and shared parental leave policies in place. We also support our employees by offering an IVF, menopause, baby loss, and trans equality policy.

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and wellbeing. In addition, we also offer free yoga and Pilates classes. These run alongside our corporate gym membership and cycle to work scheme.

Our canteen has views overlooking the Regents Canal and caters for breakfast, lunch and dinner.