Senior Marketing Analytics Manager

ADLIB; Bristol; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading digital marketing agency in Bristol is seeking a Senior Marketing Data and Analytics Manager to drive data-driven decisions for marketing strategies. This role requires expertise in web analytics and tools like Power BI and Google Analytics. You'll design frameworks to measure effectiveness and present complex insights to stakeholders. With a salary of up to £90,000 and comprehensive benefits including healthcare and flexible working, this position is a great opportunity for experienced marketers.

Benefits

Bonus

Competitive pension

Healthcare

Flexible working

Qualifications

• Experience as a Marketing Analytics Manager or similar role.
• Solid understanding of digital marketing channels and website technologies.
• Excellent communication and presentation skills.

Responsibilities

• Design frameworks to measure marketing effectiveness.
• Lead competitor benchmarking and market intelligence projects.
• Translate complex data into compelling narratives for leadership.

Skills

Marketing Analytics Management

Web Analytics Tools Expertise

Power BI

Tableau

Communication Skills

Data-Driven Decision Making

Understanding of Data Privacy Regulations

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

Job description

What you’ll be doing

As Senior Marketing Data and Analytics Manager, you’ll design and implement frameworks to measure marketing effectiveness, ensuring campaigns align with KPIs, ROI, and business objectives. You’ll monitor performance, analyse trends, and provide clear recommendations that influence future strategies.

You’ll lead competitor benchmarking and market intelligence projects, using advanced analytics techniques like marketing-mix modelling, econometrics, and A/B testing to quantify impact. You’ll use tools like Power BI, Tableau, Google Analytics, and more daily, to give perspective to marketing data.

You’ll work with Marketing, Digital Delivery, Product, Finance, and external partners to ensure insights drive decision-making. You’ll also present findings to senior stakeholders, translating complex data into compelling narratives that inform leadership and shape business growth.

What experience you’ll need to apply

• Experience as a Marketing Analytics Manager or similar
• Expertise in web analytics tools (Google Analytics, Adobe Analytics, or similar)
• Strong PowerBI/Tableau experience
• Experience with tag management systems (Google Tag Manager)
• Solid understanding of digital marketing channels and website technologies
• Excellent communication and presentation skills
• Data driven background that’s been applied in a marketing environment
• Knowledge of data privacy regulations and compliance requirements is a bonus

What you’ll get in return for your experience

A salary of up to £90,000 as well as a comprehensive benefits package. You’ll get strong benefits like bonus, competitive pension, healthcare and more! It also provides flexible working, but request two days a week in the office.

What’s next?

If this sounds like your next challenge, apply and we’ll be in touch to set up a call!