Senior Marketing Analytics Lead – Hybrid UK&I

Nestlé; Crawley; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A prominent multinational food and beverage company is seeking an Advanced Analytics Lead to drive marketing transformation through data and insights. This role involves leading the UK marketing analytics practice, fostering a data-driven culture, and optimizing marketing investment across major categories. Ideal candidates will possess strong analytics consulting experience and skills in advanced data solutions. The position offers a competitive salary, hybrid working environment, and a variety of additional benefits.

Benefits

Car allowance

Private medical insurance

Potential bonus

Generous pension scheme

12 flexible days

Qualifications

• Strong skills in marketing mix modelling and pricing & promotion optimisation.
• Considerable previous experience in analytics consulting delivering marketing analytics.
• Strong experience in analytics or media agency and/or advertiser analytics department.

Responsibilities

• Champion media and price & promotion effectiveness programs providing insights.
• Train and empower categories to optimise decisions and investments.
• Develop planning scenarios to maximise return on investment.

Skills

Marketing mix modelling

Pricing & promotion optimisation

Advanced analysis

Performance optimisation

Statistical analysis

Relationship-building

Change management

Collaboration skills

Tools

Tableau

PowerBI

Adobe Analytics

Google Analytics

Job description

A prominent multinational food and beverage company is seeking an Advanced Analytics Lead to drive marketing transformation through data and insights. This role involves leading the UK marketing analytics practice, fostering a data-driven culture, and optimizing marketing investment across major categories. Ideal candidates will possess strong analytics consulting experience and skills in advanced data solutions. The position offers a competitive salary, hybrid working environment, and a variety of additional benefits.