Senior Marketing Analytics & BI Specialist

The Pokémon Company International; Greater London; Hybrid; GBP 111,000; Full time

Job summary

A leading entertainment brand is seeking a skilled Sr. Business Intelligence Analyst to enhance marketing strategies through data insights. This role involves collaborating across teams to analyze and visualize critical metrics, guiding important marketing decisions, and owning the BI roadmap. The ideal candidate will bring extensive experience in marketing analytics, proficiency in SQL, and a strong background in data visualization tools. A commitment to quality and a passion for storytelling through data are essential for success in this hybrid role.

Benefits

100% employer-paid healthcare premiums

Generous paid family leave

Fitness reimbursement

Commuter benefit

Qualifications

• Eight to eleven years of relevant professional experience.
• Bachelor's degree or equivalent applicable experience.
• Experience in Marketing analytics for over 4 years.
• Proven expertise in data visualization tools.

Responsibilities

• Own all parts of the analytics analysis.
• Identify valuable patterns across marketing teams.
• Influence marketing investment and strategy.
• Collaborate to standardize reporting and analytics.
• Drive recommendations for automation in data collection.

Skills

SQL for data analysis

Data visualization tools

Excellent data analysis

Communication skills

Statistics background

Education

Bachelor's degree in a related field

Tools

Looker

Tableau

Google Analytics

Adobe Analytics

Python

JavaScript

Job description

A leading entertainment brand is seeking a skilled Sr. Business Intelligence Analyst to enhance marketing strategies through data insights. This role involves collaborating across teams to analyze and visualize critical metrics, guiding important marketing decisions, and owning the BI roadmap. The ideal candidate will bring extensive experience in marketing analytics, proficiency in SQL, and a strong background in data visualization tools. A commitment to quality and a passion for storytelling through data are essential for success in this hybrid role.